Beschrijving
Responsibilities CRM Project Manager - Temporary
Your responsibilities are to:
- Lead the end-to-end planning and delivery of CRM campaigns across email, WhatsApp, onsite and in-store channels, including key trading moments such as Members Week, Black Friday and end-of-season sales;
- Develop and manage campaign strategies, roadmaps and creative briefs, ensuring alignment with commercial objectives, brand guidelines and customer needs;
- Manage project timelines, budgets and resources, coordinating internal teams, external agencies and regional stakeholders to ensure successful delivery;
- Monitor commercial performance, develop revenue forecasts and track KPIs, identifying opportunities to optimize campaign effectiveness and achieve business targets;
- Drive customer engagement and retention through data-driven segmentation, personalization, campaign optimization and post-campaign analysis.
Requirements
Criteria CRM Project Manager - Temporary
The ideal candidate has/is:
- Proven experience as a CRM Project Manager within email, lifecycle or customer marketing, preferably in fashion, retail or consumer brands;
- Strong expertise in delivering high-volume, commercially driven CRM campaigns and major promotional or peak trading initiatives;
- Excellent understanding of customer segmentation, personalization, customer journeys and data-driven marketing strategies;
- Strong commercial and analytical skills, with experience in revenue forecasting, budget management and performance reporting;
- Exceptional project management and stakeholder management skills, with the ability to work independently, manage multiple priorities and collaborate across Creative, Ecommerce, Retail, Technology, Data and Operations teams.
Salaris
Offer CRM Project Manager - Temporary
- A contract via Independent Recruitersfor 7 months with a competitive salary based on 40 hours and your experience;
- The opportunity to work for a well-known, innovative organization in fashion;
- A temporary assignment that offers both strategic and operational challenges;
- Flexibility with hybrid working;
- A collaborative and ambitious team culture focused on continuous improvement.