Creative Lead

aidem; Amsterdam; Hybrid; EUR 90,000 - 130,000; Full time

Job summary

aidem, headquartered in Amsterdam, is an award-winning TikTok-first agency that helps global brands turn audiences into communities through culture on TikTok and beyond. The Lead Creative will own the creative execution for client and internal projects, shaping direction with the Head of Creative while ensuring high quality and on-brief outputs.

The role requires collaboration with editors, creators, and project teams, a strong understanding of platform trends and storytelling, and a passion for

Qualifications

• Proven track record of creative leadership in short-form video.
• Skilled in ideation, scripting, and creative strategy.
• Strategic thinking aligned with marketing objectives.
• Strong understanding of the video production process.
• Ability to manage multiple projects with high creative standards.
• Strong understanding of storytelling, platform trends, and audience psychology.
• Experience in driving organic growth and leading teams.
• Excellent communication and presentation skills.
• Collaborative mindset; helps other creatives thrive.
• Ability to inspire and motivate creative teams for TikTok content.

Responsibilities

• Creative Ownership: take full creative responsibility for the projects you lead - from high-level idea to final delivery.
• Quality Standards: ensure quality across the team; provide feedback on scripts, edits, and captions.
• Concept Development: develop fresh, on-brand concepts aligned with client objectives and platform practices.
• Project Collaboration: work with editors, creators, and other creatives to execute ideas.
• Platform & Audience Insight: stay on TikTok trends and audience behavior to inform storytelling and direction.
• Creator Matching Gatekeeping: select right creators with the Creator Marketer for synergy.
• Production Direction & Footage Review: act as on-set creative director; review footage.
• Final Edit Approval: gatekeep final edits meeting internal and client standards.
• Client Collaboration: engage with clients to understand goals and incorporate feedback.
• Performance Awareness: analyze content performance with performance marketers to refine ideas.
• Creative Workflow: improve processes by sharing ideas to work smarter.
• Mentorship & Team Development: help others grow by giving feedback and guidance.
• Pitch Support: contribute ideas and decks for new business pitches.

Skills

Creative leadership

Ideation & scripting

Creative strategy

Strategic thinking

Video production

Multi-project management

Storytelling

TikTok trends

Team leadership

Communication

Job description

aidem is an award-winning TikTok-first agency, born from creating globally acclaimed YouTube formats and pioneering as Benelux's first full-service TikTok agency in 2021. With a TikTok-first mindset and a top-tier international creator network, we help global consumer brands turn future and current audiences into communities and customers by leveraging culture on TikTok and beyond, from the first scroll to the final sale. Headquartered in Amsterdam, impacting brands worldwide.

JOB DESCRIPTION

The Lead Creative plays a key role within our creative team, driving and elevating short-form video concepts for both client and internal projects. You bring strong ideas to the table, help shape the creative direction alongside the Head of Creative and ensure the final output aligns with the brief, brand voice, our quality standards, and delivers results. This role requires full ownership of the creative execution for specific clients, close collaboration with project managers, producers, creators, videographers, and editors, and a high standard of quality.

Qualifications and experience

• Proven track record of creative leadership in short-form video.
• Skilled in ideation, scripting, and creative strategy.
• Strategic thinking and ability to align creative efforts with marketing objectives.
• Strong understanding of the video production process.
• Ability to manage multiple projects and maintain a high creative standard.
• Strong understanding of storytelling, platform trends, and audience psychology.
• Expertise in driving organic growth. Experience in managing and leading teams.
• Excellent communication and presentation skills.
• A collaborative mindset with a passion for helping other creatives thrive.
• Ability to inspire and motivate creative teams to deliver exceptional TikTok video content.

Responsibilty

• Creative Ownership: Take full creative responsibility for the projects you lead - from high-level idea to final delivery. Ensure every piece you oversee reflects our core value: "Make every piece our best work."
• Quality Standards: Champion creative quality across the team. Provide feedback on scripts, edits, and captions. Step in when timelines are tight, and help raise the bar through reviews, rewrites, and hands-on support when needed
• Concept Development: Come up with fresh, on-brand creative concepts / formats that align with client objectives, expectations and (platform) best practices to drive maximum results.
• Project Collaboration: Work closely with editors, creators, and other creatives to ensure ideas are executed to the highest standard. Help push ideas further from concept to completion
• Platform & Audience Insight: Stay on top of TikTok trends, viral formats, and content shifts. Combine platform insights with audience behavior to inform storytelling, humor, pacing, and creative direction - and actively bring these insights into team discussions and concepts
• Creator Matching Gatekeeping: Gatekeep creator selection to ensure the right talent is matched to the concept. Work closely with the Creator Marketer to ensure synergy between idea and execution.
• Production Direction & Footage Review: Act as on-set creative director when needed. Review and approve footage delivered by creators to ensure it meets our expectations.
• Final Edit Approval: Gatekeep all final edits that are delivered to clients. Ensure edits meet both internal standards and client expectations.Client Collaboration: Engage closely with clients to understand their brand, marketing goals, and target audience. Present creative ideas and strategies, incorporating client feedback to refine concepts.
• Performance Awareness: Understand how your content is performing and why. Do consistent analyses and reporting together with our performance marketeers to sharpen future ideas and adjust formats.
• Creative Workflow: Support the ongoing improvement of creative processes by sharing ideas and feedback that help the team work smarter and faster.
• Mentorship & Team Development: Help other creatives level up by sharing feedback, offering guidance, and supporting their growth within the team.
• Pitch Support: Support the team in new business pitches with strong creative ideas and concept decks. Present ideas internally and contribute to the creative pitch narrative.