Affiliate & KOL Specialist

aidem; Amsterdam; Hybrid; EUR 55,000 - 90,000; Full time

Job summary

aidem, Amsterdam-based, is seeking an Affiliate & KOL Specialist to build and scale a high-performing creator network for TikTok Shop brands. You will drive traffic, GMV, and content volume through strategic creator relationships and collaboration with the TikTok Shop Manager.

The role focuses on affiliate strategy, creator sourcing, onboarding, content direction, posting tracking, and performance analysis, with a data-driven approach to optimize campaigns and commissions.

Qualifications

• 3+ years experience in influencer marketing, creator management, or social commerce affiliate marketing.
• Proven track record growing and managing large creator networks.
• Strong analytical skills with data dashboards and KPI tracking.

Responsibilities

• Define affiliate GMV targets, content KPIs, tier structure, and commission framework per client.
• Develop monthly and campaign-specific affiliate briefs.
• Research competitor commission structures and recommend competitive rates.
• Plan affiliate seeding strategy: sample volume, target creator tiers, and expected ROI.
• Coordinate with the Shop Manager on campaign timing and promotional mechanics.
• Source and contact creator affiliates at scale via TikTok DM, WhatsApp, and outreach tools.
• Identify high-potential affiliates and mega-creators through analytics and competitor research.
• Explore MCN and TAP partnership opportunities.
• Produce affiliate recruitment content on the client's official account.
• Convert existing customers into affiliates.
• Evaluate and approve or reject sample requests based on KPI criteria.
• Ensure all affiliates sign a Statement of Work before samples are dispatched.
• Manage sample dispatch, delivery tracking, and documentation.
• Onboard affiliates with a comprehensive brief: brand tone, content direction, posting schedule, and spark code requirements.
• Develop and distribute weekly content briefs to all active affiliates.
• Maintain and share a daily content bank: winning references, hooks, captions, and trending formats.
• Conduct monthly community sessions to review performance and align on upcoming campaigns.
• Provide individual feedback to affiliates to improve content quality and conversion rate.
• Monitor daily affiliate video uploads and live sessions.
• Collect spark codes from all affiliates daily and input into the master tracking sheet.
• Submit spark codes to the Ads team for GMV Max activation.
• Verify posting compliance against SOW commitments.
• Analyse daily affiliate performance: GMV per affiliate, GMV per video, GMV per live session, and sample ROI.
• Identify top-performing and underperforming affiliates and take action accordingly.
• Monitor and optimise outreach analytics: join rate, posting rate, and sales conversion rate.
• Manage the Open Programme and the Targeted (Betarget) Programme.
• Build and manage tiered affiliate communities (broadcast channel, open group, premium group).
• Implement the full affiliate treatment framework: content support, sample rewards, commission escalation, bonuses, and retainer arrangements for top creators.
• Produce weekly or monthly affiliate performance reports for the Shop Manager and client.
• Document lessons learned and update briefs, SOPs, and outreach templates after each campaign.
• Stay current on TikTok algorithm changes and content trends; implement learnings in creator briefs.

Skills

Influencer marketing

Creator management

Social commerce affiliate marketing

Tools

Euka

Kalodata

Job description

aidem is an award-winning TikTok-first agency, born from creating globally acclaimed YouTube formats and pioneering as Benelux's first full-service TikTok agency in 2021. With a TikTok-first mindset and a top-tier international creator network, we help global consumer brands turn future and current audiences into communities and customers by leveraging culture on TikTok and beyond, from the first scroll to the final sale.

Headquartered in Amsterdam, impacting brands worldwide.

JOB DESCRIPTION

The affiliate & KOL specialist is a dedicated creator-first role focused entirely on building, managing, and scaling a high-performing affiliate and KOL (key operation leader) network for clients' TikTok Shop brands.

With singular focus on creator affiliate and KOL marketing, this role drives traffic, GMV, and content volume through strategic creator relationships.

The affiliate & KOL specialist works in close collaboration with the TikTok Shop Manager, who owns the TikTok Shop account side. This role does not cover paid advertising (including GMV Max setup) or direct shop account operations.

Qualifications and experience

• 3+ years experience in influencer marketing, creator management, or social commerce affiliate marketing.
• Proven track record growing and managing large creator networks.
• Strong analytical skills: comfortable with Data Compass, sample ROI, and affiliate KPI dashboards.
• Excellent relationship-building and communication skills.
• Experience with outreach and affiliate management tools (Euka, Kalodata).
• Deep understanding of TikTok content formats, live streaming, and affiliate programme mechanics.
• Strong brief-writing skills, able to translate brand strategy into actionable creator guidance.
• Highly organised, able to manage hundreds of creator relationships and daily data workflows simultaneously.

Responsibilty

Affiliate Strategy & Campaign Planning

• Define affiliate GMV targets, content KPIs, tier structure, and commission framework per client.
• Develop monthly and campaign-specific affiliate briefs.
• Research competitor commission structures and recommend competitive rates.
• Plan affiliate seeding strategy: sample volume, target creator tiers, and expected ROI.
• Coordinate with the Shop Manager on campaign timing and promotional mechanics.

Creator Sourcing & Recruitment

• Source and contact creator affiliates at scale on a daily basis via TikTok DM, WhatsApp, and outreach tools.
• Identify high-potential affiliates and mega-creators through analytics and competitor research.
• Explore MCN and TAP partnership opportunities.
• Produce affiliate recruitment content on the client's official account.
• Convert existing customers into affiliates.

Onboarding & Sample Management

• Evaluate and approve or reject sample requests based on defined KPI criteria.
• Ensure all affiliates sign a Statement of Work (SOW) before samples are dispatched.
• Manage sample dispatch, delivery tracking, and documentation.
• Onboard affiliates with a comprehensive brief: brand tone, content direction, posting schedule, and spark code requirements.

Content Direction & Briefing

• Develop and distribute weekly content briefs to all active affiliates.
• Maintain and share a daily content bank: winning references, hooks, captions, and trending formats.
• Conduct monthly community sessions to review performance and align on upcoming campaigns.
• Provide individual feedback to affiliates to improve content quality and conversion rate.

Posting & Delivery Tracking

• Monitor daily affiliate video uploads and live sessions.
• Collect spark codes from all affiliates daily and input into the master tracking sheet.
• Submit spark codes to the Ads team for GMV Max activation.
• Verify posting compliance against SOW commitments.

Performance Analysis & Optimisation

• Analyse daily affiliate performance: GMV per affiliate, GMV per video, GMV per live session, and sample ROI.
• Identify top-performing and underperforming affiliates and take action accordingly.
• Monitor and optimise outreach analytics: join rate, posting rate, and sales conversion rate.

Affiliate Programme Management & Scaling

• Manage the Open Programme and the Targeted (Betarget) Programme.
• Build and manage tiered affiliate communities (broadcast channel, open group, premium group).
• Implement the full affiliate treatment framework: content support, sample rewards, commission escalation, bonuses, and retainer arrangements for top creators.

Reporting & Continuous Improvement

• Produce weekly or monthly affiliate performance reports for the Shop Manager and client.
• Document lessons learned and update briefs, SOPs, and outreach templates after each campaign.
• Stay current on TikTok algorithm changes and content trends; implement learnings in creator briefs.