Cannabis B2B Field Sales Pro for Coffeeshops

Village Farms International Inc.; Groningen; On-site; EUR 40,000 - 70,000; Full time

Benefits offered by this job

Company-paid benefits

Education assistance

Job summary

Village Farms International is seeking a Sales Representative to build and manage long-term relationships with coffeeshops in the Netherlands. You will drive sell-in and sell-through, represent brand values, and ensure compliant, commercially successful activity across key regions.

Location: South Netherlands (Utrecht region and surrounding areas). The role requires regular fieldwork and strong relationship skills with retailers and buyers.

Qualifications

• Minimum 2 years B2B sales experience in FMCG or regulated sectors.
• Experience selling to independent retail clients and handling field territories.
• Strong understanding of the Dutch cannabis landscape and coffeeshop culture.

Responsibilities

• Manage a portfolio of coffeeshop accounts within assigned territories and build relationships.
• Maintain regular contact with coffeeshop owners, buyers and budtenders to understand needs and trends (weekly visits).
• Present product assortment, seasonal campaigns and new SKU launches aligned with company goals.
• Monitor order fulfillment, delivery timelines and stock levels with logistics and stores.

Skills

Account management

Sales

CRM

Negotiation

Dutch language

English considered an asset

Education

University degree in business

Tools

CRM systems

Job description

Village Farms International is seeking a Sales Representative to build and manage long-term relationships with coffeeshops in the Netherlands. You will drive sell-in and sell-through, represent brand values, and ensure compliant, commercially successful activity across key regions.

Location: South Netherlands (Utrecht region and surrounding areas). The role requires regular fieldwork and strong relationship skills with retailers and buyers.