Brand Marketing Manager

WD-40 Company (UK); Eindhoven; Hybrid; EUR 60,000 - 80,000; Full time

Benefits offered by this job

Profit incentive rewards

Healthcare

Generous pension contributions

Paid holidays

Extra week off between Christmas and N

Job summary

WD-40 Company is seeking a Brand Marketing Manager BBN to shape regional marketing strategy and drive sustainable growth across Benelux, the Baltics, and the Nordics. The role focuses on trade and professional channels, activating end users in automotive workshops, industrial facilities, and wholesale channels.

You will collaborate with distributors and WD-40 Company teams across EIMEA to ensure brands are consistent, compliant, and impactful in a multi-channel environment.

Qualifications

• A strong growth mindset and eagerness to learn.
• Proven experience in B2B marketing and working with customers.
• Fluency in Dutch and English.
• Confidence in and enthusiasm for modern marketing trends.

Responsibilities

• Collaborate closely with Trade Sales to develop 2–5 year growth plans.
• Elevate and professionalize trade marketing across Benelux.
• Develop, deliver, and optimize annual and rolling marketing plans.
• Plan, manage, and control local marketing budgets.
• Equip customers with effective marketing tools and activations.
• Develop and manage campaigns, assets, and agency partners.
• Attract and activate new professional end users across trade channels.
• Plan, execute, and analyze trade fairs and exhibitions.
• Actively manage the SKU portfolio, ensuring regulatory and compliance standards.
• Plan and lead new product launches.
• Track trade marketing performance and translate data into actionable insights.
• Ensure brand consistency and compliance across all touchpoints.
• Lead POS, digital, e-commerce, and activation initiatives in a true omnichannel approach.
• Live and actively promote WD-40 Company values.

Skills

Growth mindset

B2B marketing

Dutch & English

Modern marketing

Channels: automotive/industrial

B2B, shopper, digital

Project management

Data to insights

Communication

Teamwork & collaboration

Job description

Do you know what “born from rocket science” really means at WD‑40 Company? Do you see WD-40 Multi-Use Product as a true all rounder that belongs in every workshop?

At WD‑40 Company, our brands are built on trust, purpose and connection. Our marketing teams play a critical role in bringing our brands to life across markets, channels and customers.

As Brand Marketing Manager BBN, you’ll help shape our regional marketing strategy and drive sustainable growth across Benelux, the Baltics, and the Nordics.

You’ll develop and execute regional marketing plans for our trade and professional channels, activating end users such as automotive workshops, agricultural businesses, and industrial facilities. In close collaboration with distributors across the Nordic and Baltic markets, you grow our business through a laser‑focused, multi‑channel approach.

You’ll work closely with sales teams, agencies, and WD‑40 Company teams across EIMEA to ensure our brands show up consistent, powerful, and compliant.

Location: Eindhoven March 2027 (based in Venlo for the first 12 months before relocating to Eindhoven).

What You’ll Be Doing

• Collaborate closely with Trade Sales to develop 2–5 year growth plans
• Elevate and professionalize trade marketing across Benelux
• Develop, deliver, and optimize annual and rolling marketing plans
• Plan, manage, and control local marketing budgets
• Equip customers with effective marketing tools and activations
• Develop and manage campaigns, assets, and agency partners
• Attract and activate new professional end users across trade channels
• Plan, execute, and analyze trade fairs and exhibitions
• Actively manage the SKU portfolio, ensuring regulatory and compliance standards
• Plan and lead new product launches
• Track trade marketing performance and translate data into actionable insights
• Ensure brand consistency and compliance across all touchpoints
• Lead POS, digital, e‑commerce, and activation initiatives in a true omnichannel approach
• Live and actively promote WD‑40 Company values

What You’ll Bring To The Role

• A strong growth mindset and eagerness to learn
• Proven experience in B2B marketing and working with customers
• Fluency in Dutch and English
• Confidence in and enthusiasm for modern marketing trends
• Interest in automotive, industrial, or wholesale channels
• Experience in B2B, shopper, brand, and/or digital marketing
• Strong project management and organizational skills
• An analytical mindset with the ability to turn data into insight
• Clear communication skills and creative curiosity
• A collaborative, proactive, and hands‑on attitude
• Genuine enthusiasm for teamwork and cross‑functional collaboration

Total Rewards

Our competitive and comprehensive benefits package provides you protection, security, and peace of mind. We offer life-enhancing health, wellness, and financial programs, including profit incentive rewards, healthcare, generous pension contributions. In addition, we want you to recharge and take time off, so enjoy paid holidays, and an additional paid week off between Christmas and New year to spend with family and friends!

About Us

At WD-40 Company, we believe that purpose-driven and values guided people create amazing outcomes. Our “why” is refreshingly simple - we exist to create positive lasting memories in everything we do.

Why You Should Apply

• A strong values-aligned organization where contributions are acknowledged and rewarded, and where 91% experiences a sense of belonging.
• A learning-based culture where 85% of our people believe they can achieve their career objectives .
• Over 94% employee engagement as of the Februrary 2025 global employee survey results.
• 99% of our people report that they “love to tell people that they work for WD-40 Company”!

Please, only consider employment with WD-40 Company if you feel as strongly about our values as we do: We live, breathe, and play by our values every day.

Thank you for considering WD-40 Company in your career search!

#PositiveLastingMemories

At WD‑40 Company we foster a culture of inclusion where all individuals are recognized, valued, respected, and experience a sense of belonging. All qualified applicants will receive consideration for employment without regard to individual characteristics that make us unique such as our backgrounds, experiences, qualities, talents, traits, beliefs, and preferences.