Product & Brand Marketing Lead

Workwize; Amsterdam; Hybrid; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Flexible hybrid work environment

Top-notch tools and equipment

Opportunities for growth

Team bonding events

Classpass corporate membership

Job summary

A leading tech startup in Amsterdam seeks a Product & Brand Marketing Lead to shape market strategy and accelerate growth. This role requires over 10 years of experience in product and brand marketing, aiming to create impactful strategies that drive revenue and enhance brand presence. You will lead market research, influence product positioning, and build a high-performing team. The company offers flexibility, a vibrant culture, and opportunities for personal growth within a high-growth context.

Qualifications

• 10+ years of experience in product or brand marketing.
• Proven track record in high-growth environments.
• Ability to communicate complex ideas effectively.
• Commercially driven with a revenue-focused mindset.
• Excellent cross-functional communication.

Responsibilities

• Research new markets to drive expansion strategy.
• Influence features and marketing based on customer needs.
• Develop a scalable brand vision for market presence.
• Connect marketing efforts with commercial outcomes.
• Build and manage a high-performing team.

Skills

Product marketing

Brand marketing

Strategic thinking

Revenue-linked outcomes

Exceptional communication

Self-starter

Team leadership

Job description

At Workwize, we’re helping IT teams to easily equip their remote and global teams with all necessary IT equipment. Our automated SaaS platform simplifies hardware deployment, management, and retrieval with fast, reliable deliveries in 100+ countries.

With 50.000 users and 120.000 devices under management, we’re solving hybrid work challenges like laptop deliveries, returns and equipment tracking, allowing IT teams to focus less on manual hassles and more on strategic initiatives.

Join our team to help shape the future of global collaboration. At Workwize, your work will make a real impact in building smarter, more connected workplaces worldwide.

LinkedIn has also recognized Workwize as one of the Top 10 Startups for 2025 in the Netherlands!

About Workwize

Workwize is the leading platform for automated IT hardware procurement and lifecycle management. We help global teams scale by handling the complexities of IT equipment deployment, tracking, retrieval, and refresh – all in one place.

We are currently on a high‑velocity trajectory, having grown 3x year‑over‑year since our inception. We are active in 100+ countries, work with world‑class enterprises, and are well‑capitalized following our Series A investment last year. As we accelerate our international expansion, we are looking for a Product & Brand Marketing Lead to bridge strategic vision with measurable revenue impact.

The Role

This is a position that requires building and executing the strategy for our brand and product positioning. You won’t just be optimizing an existing narrative; you will help in defining a new category. You will help the market understand a complex problem and position Workwize as a top‑of‑mind brand.

Your goal is to ensure that every brand initiative and product launch serves as a direct lever for commercial growth, working in tight alignment with Marketing, Product, Sales, and Customer Success.

What You’ll Do

• Market Expansion Strategy: Research new territories/segments and lead constant experiments on which areas to scale. You will use data‑driven testing to sharpen our Ideal Customer Profile (ICP), messaging, and localized GTM approaches. You’ll have direct access to our Customer Success data and Sales call recordings to extract insights that fuel our roadmap.
• Product Strategy & Prioritization: Act as the "voice of the market" for the Commercial, Product and Engineering teams by owning our ICP segmentation. You will influence marketing campaigns and the roadmap by prioritizing features based on customer needs, competitive differentiation, and commercial ROI.
• Strategic Brand Vision: Move beyond aesthetics to build a credible, scalable brand. You will define a vision that significantly expands our top funnel presence, increases consideration, and shortens sales cycles.
• Revenue‑Linked Marketing: Develop and own a framework that connects product and brand marketing work to commercial outcomes such as pipeline influence, win‑rate improvements, and conversion uplift.
• Team Development: Build and scale a high performing team, always performing with a close link to revenue growth. Manage but also not afraid to execute when needed.

Who You Are

• 10+ Years of Experience: You have a deep background in product marketing (required), brand marketing, or a strategic combination of both. Preferably experience in managing a (small) team.
• Scale‑up Veteran: You have been part of a high‑growth scale‑up before and have a proven track record of leading strategy and executing on measurable impact during periods of rapid expansion.
• Strategic Thinker: You can zoom out to set a long‑term direction and zoom in to make the difficult trade‑offs required in a fast‑moving environment.
• Commercially Driven: You have a clear, sophisticated view of how marketing contributes to the bottom line and are comfortable being held to revenue‑linked outcomes.
• Exceptional Communicator: You can align stakeholders across technical and commercial teams, turning complex product capabilities into compelling market narratives.
• Self‑Starter: You move proactively without needing heavy guidance.

Why Workwize?

• High Autonomy: Direct influence over the strategy of a company growing 3x year‑over‑year.
• Category Creation: The chance to define how the world understands IT lifecycle management.
• Global Impact: Work with a team and client base that spans over 100 countries.
• Flexibility: A hybrid‑first culture in Amsterdam with flexibility for remote work within European time zones.

Workwize Offers

• Flexible hybrid work environment.
• Top‑notch tools and equipment provided.
• Vibrant, entrepreneurial culture with opportunities for growth.
• Off‑sites and multi‑yearly team bonding events.
• Team lunches and surprise events to keep things fun.
• Classpass corporate membership.

Join the Journey

If you are a strategic leader who thrives on growth and wants to build a world‑class brand, we’d love to hear from you.

Our Team

Becoming part of Workwize means making an impact. We make sure that we will contribute to the change in the way of working. For us it is also important that we make an impact on our employees, that they feel challenged and ease. We consist of a rapid growing and ambitious team with all different backgrounds. Entrepreneurs, Operational specialists, Developers, Sales gurus you can find them all at Workwize and are always on the look‑out for the next original ideas to reach more consumers and create the best value for our customers.

We are looking forward to meeting you and discover if there is a match with the Workwize team!