Regional Brand Marketing Manager - B2B Growth & Omnichannel

WD-40 Company (UK); Eindhoven; Ibrido; EUR 60.000 - 80.000; Tempo pieno

Vantaggi offerti da questo lavoro

Profit incentive rewards

Healthcare

Generous pension contributions

Paid holidays

Extra week off between Christmas and N

Descrizione del lavoro

WD-40 Company is seeking a Brand Marketing Manager BBN to shape regional marketing strategy and drive sustainable growth across Benelux, the Baltics, and the Nordics. The role focuses on trade and professional channels, activating end users in automotive workshops, industrial facilities, and wholesale channels.

You will collaborate with distributors and WD-40 Company teams across EIMEA to ensure brands are consistent, compliant, and impactful in a multi-channel environment.

Competenze

• A strong growth mindset and eagerness to learn.
• Proven experience in B2B marketing and working with customers.
• Fluency in Dutch and English.
• Confidence in and enthusiasm for modern marketing trends.

Mansioni

• Collaborate closely with Trade Sales to develop 2–5 year growth plans.
• Elevate and professionalize trade marketing across Benelux.
• Develop, deliver, and optimize annual and rolling marketing plans.
• Plan, manage, and control local marketing budgets.
• Equip customers with effective marketing tools and activations.
• Develop and manage campaigns, assets, and agency partners.
• Attract and activate new professional end users across trade channels.
• Plan, execute, and analyze trade fairs and exhibitions.
• Actively manage the SKU portfolio, ensuring regulatory and compliance standards.
• Plan and lead new product launches.
• Track trade marketing performance and translate data into actionable insights.
• Ensure brand consistency and compliance across all touchpoints.
• Lead POS, digital, e-commerce, and activation initiatives in a true omnichannel approach.
• Live and actively promote WD-40 Company values.

Conoscenze

Growth mindset

B2B marketing

Dutch & English

Modern marketing

Channels: automotive/industrial

B2B, shopper, digital

Project management

Data to insights

Communication

Teamwork & collaboration

Descrizione del lavoro

WD-40 Company is seeking a Brand Marketing Manager BBN to shape regional marketing strategy and drive sustainable growth across Benelux, the Baltics, and the Nordics. The role focuses on trade and professional channels, activating end users in automotive workshops, industrial facilities, and wholesale channels.

You will collaborate with distributors and WD-40 Company teams across EIMEA to ensure brands are consistent, compliant, and impactful in a multi-channel environment.