Benelux General Manager: Premium Automotive Growth

FAW; Randstad; Hybrid; EUR 125,000 - 150,000; Full time

Benefits offered by this job

Company car

25 days holiday + bank holidays

Pension contribution

International growth opportunities

High visibility in European org

Job summary

FAW Europe / HONGQI is seeking a General Manager Benelux to lead the Netherlands, Belgium and Luxembourg, reporting to the Chinese GM for Europe. The role is based near Amsterdam in a hybrid office model, guiding commercial and operational development for a premium EV brand in Europe.

You will drive market development, dealer network expansion and cross-functional collaboration with European HQ and China, ensuring strong market execution and sustainable growth across Benelux.

Qualifications

• 10–15 years in consumer automotive, premium or volume brands.
• Experience with market development, dealer networks and regional leadership.
• Experience with P&L, budgeting and commercial planning at country/region level.
• Experience in international matrix organizations, preferably with Asian headquarters.
• Strong data-driven, structured approach and results orientation.

Responsibilities

• Develop and execute the Benelux business plan across NL, BE and LU including sales, network, brand and profitability targets.
• Lead dealer/service network build-out, performance, stock health and programs.
• Coordinate vehicle ordering, logistics, registration and aftersales with dealers, HQ and China.
• Ensure dealer operations, customer experience and warranty support meet high standards.
• Manage regional budget and contribute to P&L with cost discipline and ROIC focus.
• Build and develop the local Benelux team with clear roles, KPIs and governance.

Skills

Go-to-market strategies

Market development

Dealer network management

P&L budgeting

Budgeting & planning

Cross-functional leadership

Stakeholder management

Entrepreneurial agility

Strategic thinking

Multi-cultural leadership

Data-driven

Education

Bachelor’s/Master’s degree in Business or related field

Job description

FAW Europe / HONGQI is seeking a General Manager Benelux to lead the Netherlands, Belgium and Luxembourg, reporting to the Chinese GM for Europe. The role is based near Amsterdam in a hybrid office model, guiding commercial and operational development for a premium EV brand in Europe.

You will drive market development, dealer network expansion and cross-functional collaboration with European HQ and China, ensuring strong market execution and sustainable growth across Benelux.