Marketing Specialist - Benelux

FAW; Randstad; Hybrid; EUR 69,000 - 83,000; Full time

Benefits offered by this job

On-Target Earnings (OTE) 69,000–83,000

Mobility Budget

Hybrid work model

25 days holiday

Pension contribution

Growth opportunities

Senior management exposure

Job summary

FAW Europe is seeking a Local Marketing Specialist for Benelux to drive local campaigns and dealer support across the Benelux region. You will translate central brand guidelines into local activation plans that boost awareness, dealer performance, and sales targets.

You will collaborate with the European Marketing team and the Country Sales Manager to adapt assets, manage budgets, and track ROI. The role requires hands-on execution in a fast-moving, international scale-up, with travel across

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• 5+ years in marketing, preferably automotive or premium consumer goods.
• Proven track record in local campaign execution and dealer/channel marketing support.
• Experience with dealer/distributor networks is a strong advantage.
• Strong execution focus and results orientation.

Responsibilities

• Plan, launch and optimize local multi-channel campaigns (digital, social, offline, events) following brand guidelines.
• Manage the local marketing budget and track ROI.
• Ensure local activities align with brand positioning and messaging.
• Support dealers with materials, activation concepts, co-marketing and training.
• Help dealers maximize leads and conversions through local programs.
• Coordinate local promotions, test-drive events and showroom activation.
• Build and manage relationships with local media, influencers, and partners.
• Execute local PR and content to raise brand awareness and consideration.
• Monitor market trends and provide input to the European Marketing team.
• Collaborate with cross-functional teams and external agencies as needed.

Skills

Local campaign execution

Budget management

Dealer support

Digital marketing

Stakeholder management

Education

Bachelor’s degree in Marketing, Business, Communications or related field

Job description

We are a fast-growing Chinese premium automotive and electric vehicle brand preparing our full-scale launch across Europe. As Local Marketing Specialist for Benelux, you will be responsible for the local execution of marketing activities that support brand awareness, dealer performance and sales targets.

You will work closely with the Country Sales Manager and the European Marketing team to turn central brand guidelines and campaign platforms into effective local activities. This is a hands-on, execution-focused role with a strong emphasis on dealer support, local activation and measurable results.

Key Responsibilities

1. Local Campaign Execution

• Plan, launch and optimize local multi-channel marketing campaigns (digital, social, offline, events) based on European brand guidelines and campaign frameworks.
• Manage the local marketing budget and continuously track performance and ROI.
• Ensure all local activities are consistent with the approved brand positioning and messaging.
• Support the local dealer network with marketing materials, local activation concepts, co-marketing programs and training.
• Help dealers maximize lead generation and conversion through local marketing activities.
• Coordinate local promotions, test-drive events and showroom activation.

3. Local Media, KOL & Partnerships

• Build and manage relationships with local media, influencers, KOLs and relevant partners.
• Execute local PR and content activities that increase brand awareness and consideration.
• Ensure consistent and professional brand representation across all local touch-points.
• Monitor local market trends, competitor activities, consumer insights and dealer feedback.
• Provide regular, structured input to the European Marketing team and Country Sales Manager.
• Identify local opportunities and risks and propose practical recommendations.

5. Cross-functional Collaboration

• Work closely with the Country Sales Manager on joint business planning and campaign prioritization.
• Collaborate with the European Marketing team on campaign adaptation, asset localization and performance reporting.
• Coordinate with external agencies where required.

Required experience & Background

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• 5+ years of marketing experience, preferably in automotive, mobility, premium consumer goods or retail.
• Proven track record in local campaign execution and dealer/channel marketing support.
• Experience working with or within a dealer or distributor network is a very strong advantage.
• Experience with Chinese or Asian B2C brands is a strong plus.
• Strong execution focus and result orientation.
• Good understanding of digital marketing, social media, local media and event marketing.
• Ability to work with limited resources and prioritize effectively.
• Excellent stakeholder management skills (dealers, agencies, internal teams).
• Comfortable working in a fast-moving, international scale-up environment, spread over different time-zones.
• High energy, pro-activity, and ability to work independently in a fast-paced, international environment.
• Cultural agility – able to work effectively with a remote Chinese headquarters and a European central team.

Required Languages

• Dutch/Flemish (native or C2 level) – mandatory
• English (professional / C2 level) – mandatory
• French (upper intermediate/advanced / B2 level) – Strong preference
• Chinese is a big plus

Required specifics

• This position is set at our Amsterdam-based European HQ, yet requires occasional travel to visit the channels, dealer and touch-points across Benelux.

What We Offer

• On-Target Earnings – depending on your qualification-level – in the range of €69,000 – €83,000 gross per year, consisting of a competitive fixed base salary plus a 15% performance-based On-Target bonus linked to business, marketing and sales targets.
• Mobility Budget (to cover your preferred form of transportation – lease car, public transport, e-bike, charging, etc.).
• Hybrid working model based at our Amsterdam European HQ.
• 25 days holiday + bank holidays.
• Pension contribution
• International growth opportunities within a rapidly expanding Chinese EV brand.
• Direct exposure to senior management and the chance to shape the Benelux market entry from the ground up.

About FAW Europe / HONGQI

FAW Europe is a subsidiary of the China FAW Group Corporation, which is one of the oldest and largest automotive manufacturers in China. Originally founded in 1953 as First Automotive Works, the corporation operates internationally to export and manufacture vehicles in over 70 countries. Ranging from heavy-duty and commercial trucks (through FAW Trucks) to municipal transit buses, construction machinery, and passenger cars. Flagship brands include JIEFANG (commercial trucks), BESTUNE (passenger cars) and HONGQI (high-end luxury vehicles; https://www.hongqi.nl).

Through various international subsidiaries, joint ventures and assembly plants, FAW has a massive presence outside of China, particularly across markets in Africa, the Middle East, Southeast Asia, and Latin America. In addition to our own brands, FAW-Volkswagen and FAW Toyota are partnerships that build and sell vehicles within China and globally.

A reference and background check will be part of the selection process.

WE WILL ONLY BE ACCEPTING APPLICATIONS FROM CANDIDATES, WITH AN UNRESTRICTED RIGHT TO WORK IN THE NETHERLANDS.