AIS Brand Strategy Lead, EMEA

Stryker Corporation; Amsterdam; Hybrid; EUR 72,000 - 133,000; Full time

Job summary

Stryker Corporation is seeking a strategic leader to own the Acute Ischemic Stroke (AIS) portfolio across EMEA. You will set the strategy, own the products and be accountable for brand performance, shaping how physicians are served and how the portfolio grows in a rapidly changing market.

You will build the annual marketing plan and a 3–5 year roadmap, define lifecycle management, branding and pricing, and lead cross‑functional launches to achieve adoption targets and share gains across the

Qualifications

• Bachelor’s degree required.
• 8+ years of work experience required.
• MBA preferred.
• 5+ years of medical device or marketing experience preferred.
• Excellent presentation and interpersonal communication skills.
• Strong analytical and problem‑solving skills.
• Ability to manage multiple projects while delivering on established timelines.
• Ability to be persuasive in the absence of organizational authority.
• Ability to understand and work within complex interdivisional procedures and policies.
• Demonstrated proficiency in Microsoft Office, including Excel, Word and PowerPoint.

Responsibilities

• Own the EMEA AIS strategy: where we play, how we win and the investment behind it.
• Understand stroke team needs and let that shape the strategy and portfolio.
• Build the annual marketing plan and a 3–5 year portfolio roadmap with cross‑functional teams.
• Own regional product management: define and run the product lifecycle from launch to phase‑out.
• Own branding, messaging, positioning and pricing based on market and competitive insights.
• Lead the launch pipeline and ensure launches land with impact in the market.
• Partner with divisional teams to grow the portfolio through new products and M&A.
• Build the position across the stroke pathway with technology and ecosystem partners.
• Turn strategy into executable plans, tools and initiatives for the field.
• Own the numbers: sales, share, price, margin and brand perception.
• Analyse drivers of performance and take action when off track.
• Collaborate with physicians and education teams for evidence generation and congress presence.

Skills

Presentation skills

Interpersonal skills

Analytical skills

Project management

Persuasion

Interdivisional collaboration

MS Office

Education

Bachelor’s degree

MBA (preferred)

Tools

Excel

Word

PowerPoint

Job description

Stryker Corporation is seeking a strategic leader to own the Acute Ischemic Stroke (AIS) portfolio across EMEA. You will set the strategy, own the products and be accountable for brand performance, shaping how physicians are served and how the portfolio grows in a rapidly changing market.

You will build the annual marketing plan and a 3–5 year roadmap, define lifecycle management, branding and pricing, and lead cross‑functional launches to achieve adoption targets and share gains across the