Brand Manager EMEA - Neurovascular (Acute Ischemic Stroke)

Stryker Corporation; Amsterdam; Hybrid; EUR 72,000 - 133,000; Full time

Job summary

Stryker Corporation is seeking a strategic leader to own the Acute Ischemic Stroke (AIS) portfolio across EMEA. You will set the strategy, own the products and be accountable for brand performance, shaping how physicians are served and how the portfolio grows in a rapidly changing market.

You will build the annual marketing plan and a 3–5 year roadmap, define lifecycle management, branding and pricing, and lead cross‑functional launches to achieve adoption targets and share gains across the

Qualifications

• Bachelor’s degree required.
• 8+ years of work experience required.
• MBA preferred.
• 5+ years of medical device or marketing experience preferred.
• Excellent presentation and interpersonal communication skills.
• Strong analytical and problem‑solving skills.
• Ability to manage multiple projects while delivering on established timelines.
• Ability to be persuasive in the absence of organizational authority.
• Ability to understand and work within complex interdivisional procedures and policies.
• Demonstrated proficiency in Microsoft Office, including Excel, Word and PowerPoint.

Responsibilities

• Own the EMEA AIS strategy: where we play, how we win and the investment behind it.
• Understand stroke team needs and let that shape the strategy and portfolio.
• Build the annual marketing plan and a 3–5 year portfolio roadmap with cross‑functional teams.
• Own regional product management: define and run the product lifecycle from launch to phase‑out.
• Own branding, messaging, positioning and pricing based on market and competitive insights.
• Lead the launch pipeline and ensure launches land with impact in the market.
• Partner with divisional teams to grow the portfolio through new products and M&A.
• Build the position across the stroke pathway with technology and ecosystem partners.
• Turn strategy into executable plans, tools and initiatives for the field.
• Own the numbers: sales, share, price, margin and brand perception.
• Analyse drivers of performance and take action when off track.
• Collaborate with physicians and education teams for evidence generation and congress presence.

Skills

Presentation skills

Interpersonal skills

Analytical skills

Project management

Persuasion

Interdivisional collaboration

MS Office

Education

Bachelor’s degree

MBA (preferred)

Tools

Excel

Word

PowerPoint

Job description

Work Flexibility: Hybrid

About the role

This role is built around ownership. You’ll run our Acute Ischemic Stroke (AIS) portfolio across EMEA as if it were your own business. You set the strategy, own the products and are accountable for brand performance. Our AIS portfolio is one of our largest and fastest-growing franchises, with a strong launch pipeline. The market is changing quickly, as new devices and technologies change how stroke is treated. You’ll shape how we respond to that in EMEA, making sure our portfolio meets what physicians need next. Locations: UK | Spain | Belgium | France | Netherlands / Amsterdam Explore our Acute Ischemic Stroke portfolio: Acute Ischemic Stroke (AIS) | Stryker

What you’ll do

• Own the EMEA business strategy for AIS: where we play, how we win and the investment behind it.
• Understand the clinical and technical needs of stroke teams in depth, and let that shape the strategy and portfolio.
• Build the annual marketing plan and a 3–5 year portfolio roadmap, partnering with divisional, portfolio and local marketing teams.
• Own regional product management: define and run the product lifecycle, from launch through to phase-out.
• Own branding, messaging, positioning and pricing, built on market, customer and competitive insight.
• Lead the launch pipeline and ensure each launch lands impactfully in the market.
• Partner with divisional teams to grow the portfolio through new products, line extensions and M&A, bringing the EMEA voice of the customer into every decision.
• Build our position across the whole stroke pathway, partnering with technology and ecosystem partners.
• Turn strategy into a plan the field can run with: tools, tactics and strategic initiatives.
• Own the numbers: sales, share, price, margin and brand perception.
• Analyse what drives future performance and act fast when something is off track.
• Partner with physicians and stroke teams as true partners, not just customers, and work with Medical Education on evidence generation and congress presence.

How you’ll succeed

We look for people who think big, stay curious and act like owners. You’ll give EMEA a clear AIS strategy the organisation believes in, deliver launches that hit adoption targets and grow share in a competitive market, while earning the trust of the physicians we serve.

What we’re looking for

Business strategy operators. People who can build a strategy and then run it. You balance commercial discipline with creative, out-of-the-box thinking. You’re commercially sharp, but you start with the clinician and the patient. You have an AI-led mindset and look for better ways to work, not just faster ones. And you want to show up and drive change.

Minimum Qualifications (Required)

• Bachelor’s degree required.
• 8+ years of work experience required.

Preferred Qualifications (Strongly desired)

• MBA preferred.
• 5+ years of medical device or marketing experience preferred.
• Excellent presentation and interpersonal communication skills.
• Strong analytical and problem‑solving skills.
• Ability to manage multiple projects while delivering on established timelines.
• Ability to be persuasive in the absence of organizational authority.
• Ability to understand and work within complex interdivisional procedures and policies.
• Demonstrated proficiency in Microsoft Office, including Excel, Word and PowerPoint.

Netherlands Pay Ranges: Netherlands: €71.800 - €133.400 EUR Annual

At Stryker, we believe transparency helps candidates make confident decisions about their next career step. Compensation is an important part of that process and we want to be clear about how pay is determined. The compensation information posted for this role may be presented as a salary range or a fixed amount depending on the role. In addition to base salary, this role may be eligible for incentive compensation (such as bonus and/or commissions where applicable), along with Stryker’s comprehensive benefits package.

Travel Percentage: None

Stryker is one of the world’s leading medical technology companies and, together with its customers, is driven to make healthcare better. We offer innovative products and services in Orthopaedics, Medical and Surgical, and Neurotechnology and Spine that help improve patient and hospital outcomes. We are proud to be named one of the World’s Best Workplaces!

For more information, visit: www.stryker.com

Remote – Role allows you to work the majority to 100% of time from an alternate workplace.

These roles could have travel expectations, and you must work within the country of the job requisition location.

Field-based – You can expect to regularly work a majority to 100% of time at customer facilities and has a set territory or expectation to travel within a set boundary.

Almost all sales roles would likely be qualified as field-based.

Onsite – Role is 100% located at a Stryker facility.

Some adhoc flexibility may be available depending on role, level, and job requirements. Manufacturing roles and any role that requires physical presence at the office would qualify under this category.

Hybrid – You can expect to regularly work in both an alternate workplace and a Stryker facility.

Roles that are partially remote or co‑located would qualify as hybrid, and the expectation to be onsite would be defined and agreed upon by your manager/supervisor.