EMEA Brand Manager - Access Portfolio (Neurovascular)

The Branding Journal; Amsterdam; Hybrid; EUR 72,000 - 133,000; Full time

Job summary

Stryker is seeking a leader to own the EMEA Access portfolio, including catheters and guidewires, across strategy, branding, and lifecycle management. You will drive the annual plan, multi-year roadmap, and cross-functional collaboration to deliver market-leading results.

You will engage with clinicians, align with regional teams, and shape Growth in a competitive neurovascular space, focusing on patient outcomes and value creation.

Qualifications

• Bachelor’s degree required.
• 8+ years of work experience required.
• MBA preferred.

Responsibilities

• Own the EMEA Access strategy: where we play, how we win and the investment behind it.
• Understand clinicians' needs from navigation to device delivery to shape strategy and portfolio.
• Build the annual marketing plan and a 3–5 year portfolio roadmap with cross-functional teams.
• Own regional product management: define and run the product lifecycle from launch to phase-out.
• Own branding, messaging, positioning and pricing using market and competitive insights.
• Lead the launch pipeline and ensure launches land impactfully.
• Collaborate with divisional teams to grow the portfolio via new products and extensions.
• Develop the entire stroke pathway portfolio in collaboration with tech partners.

Skills

Business strategy

Marketing strategy

Product lifecycle management

Analytical skills

Presentation skills

Education

Bachelor's degree

MBA

Tools

Microsoft Office

Excel

Job description

Stryker is seeking a leader to own the EMEA Access portfolio, including catheters and guidewires, across strategy, branding, and lifecycle management. You will drive the annual plan, multi-year roadmap, and cross-functional collaboration to deliver market-leading results.

You will engage with clinicians, align with regional teams, and shape Growth in a competitive neurovascular space, focusing on patient outcomes and value creation.