EMEA AIS Brand & Strategy Lead

The Branding Journal; Amsterdam; On-site; EUR 72,000 - 133,000; Full time

Job summary

The Branding Journal is seeking a senior leader to own the AIS portfolio across EMEA. You’ll set the strategy, shape the product roadmap and drive branding, pricing and performance in a fast-changing market.

You'll collaborate with divisional and local marketing teams to land launches, expand the portfolio through new products and line extensions, and ensure patient and physician needs guide every decision.

Qualifications

• Bachelor’s degree required.
• 8+ years of work experience required.
• MBA preferred.
• Strong presentation and interpersonal communication skills.
• Strong analytical and problem-solving skills.
• Ability to manage multiple projects while delivering on established timelines.
• Ability to be persuasive in the absence of organizational authority.
• Ability to understand and work within complex interdivisional procedures and policies.
• Demonstrated proficiency in Microsoft Office, including Excel, Word and PowerPoint.

Responsibilities

• Own the EMEA AIS strategy: where we play, how we win and the investment behind it.
• Understand the clinical and technical needs of stroke teams in depth, and let that shape the strategy and portfolio.
• Build the annual marketing plan and a 3–5 year portfolio roadmap, partnering with divisional, portfolio and local marketing teams.
• Own regional product management: define and run the product lifecycle, from launch through to phase-out.
• Own branding, messaging, positioning and pricing, built on market, customer and competitive insight.
• Lead the launch pipeline and ensure each launch lands impactfully in the market.
• Partner with divisional teams to grow the portfolio through new products, line extensions and M&A, bringing the EMEA voice of the customer into every decision.
• Build our position across the whole stroke pathway, partnering with technology and ecosystem partners.
• Turn strategy into a plan the field can run with: tools, tactics and strategic initiatives.
• Own the numbers: sales, share, price, margin and brand perception. Analyse what drives future performance and act fast when something is off track.
• Partner with physicians and stroke teams as true partners, not just customers, and work with Medical Education on evidence generation and congress presence.

Skills

Presentation skills

Interpersonal skills

Analytical skills

Problem solving

Project management

Persuasion

Education

Bachelor's degree

MBA

Tools

Microsoft Office

Job description

The Branding Journal is seeking a senior leader to own the AIS portfolio across EMEA. You’ll set the strategy, shape the product roadmap and drive branding, pricing and performance in a fast-changing market.

You'll collaborate with divisional and local marketing teams to land launches, expand the portfolio through new products and line extensions, and ensure patient and physician needs guide every decision.