Brand Manager EMEA - Neurovascular (Acute Ischemic Stroke)

Stryker; Amsterdam; On-site; EUR 72,000 - 133,000; Full time

Job summary

Stryker in Amsterdam seeks a strategic leader to own the Acute Ischemic Stroke (AIS) portfolio across EMEA, setting the strategy, owning the products and driving brand performance.

You will build the annual marketing plan, manage the product lifecycle, lead launches, and partner with cross-divisional teams to grow the portfolio while aligning with physician needs and patient outcomes.

Qualifications

• Bachelor's degree is required.
• 8+ years of work experience required.
• MBA is preferred.
• Experience in medical devices or marketing is strongly desired.

Responsibilities

• Own the AIS EMEA strategy and portfolio roadmap.
• Define and manage the product lifecycle from launch through phase-out.
• Lead branding, messaging, and pricing based on market insights.
• Collaborate with divisional teams, physicians and education on evidence.
• Turn strategy into actionable plans for field execution.

Skills

Strategic thinking

Owner mindset

Presentation skills

Interpersonal communication

Analytical skills

Project management

Persuasion

Stakeholder management

Navigation processes

Microsoft Office

Education

Bachelor's degree

MBA (preferred)

Tools

Microsoft Office

Job description

About The Role

This role is built around ownership. You’ll run our Acute Ischemic Stroke (AIS) portfolio across EMEA as if it were your own business. You set the strategy, own the products and are accountable for brand performance.

Our AIS portfolio is one of our largest and fastest-growing franchises, with a strong launch pipeline. The market is changing quickly, as new devices and technologies change how stroke is treated. You’ll shape how we respond to that in EMEA, making sure our portfolio meets what physicians need next.

Locations

UK | Spain | Belgium | France | Netherlands / Amsterdam

Explore our Acute Ischemic Stroke portfolio

Acute Ischemic Stroke (AIS) | Stryker

What You’ll Do

• Own the EMEA business strategy for AIS: where we play, how we win and the investment behind it.
• Understand the clinical and technical needs of stroke teams in depth, and let that shape the strategy and portfolio.
• Build the annual marketing plan and a 3–5 year portfolio roadmap, partnering with divisional, portfolio and local marketing teams.
• Own regional product management: define and run the product lifecycle, from launch through to phase-out.
• Own branding, messaging, positioning and pricing, built on market, customer and competitive insight.
• Lead the launch pipeline and ensure each launch lands impactfully in the market.
• Partner with divisional teams to grow the portfolio through new products, line extensions and M&A, bringing the EMEA voice of the customer into every decision.
• Build our position across the whole stroke pathway, partnering with technology and ecosystem partners.
• Turn strategy into a plan the field can run with: tools, tactics and strategic initiatives.
• Own the numbers: sales, share, price, margin and brand perception. Analyse what drives future performance and act fast when something is off track.
• Partner with physicians and stroke teams as true partners, not just customers, and work with Medical Education on evidence generation and congress presence.

How You’ll Succeed

We look for people who think big, stay curious and act like owners.

You’ll give EMEA a clear AIS strategy the organisation believes in, deliver launches that hit adoption targets and grow share in a competitive market, while earning the trust of the physicians we serve.

What We’re Looking For

Business strategy operators. People who can build a strategy and then run it.

You balance commercial discipline with creative, out-of-the-box thinking. You’re commercially sharp, but you start with the clinician and the patient. You have an AI-led mindset and look for better ways to work, not just faster ones. And you want to show up and drive change.

Minimum Qualifications (Required)

• Bachelor’s degree required.
• 8+ years of work experience required.

Preferred Qualifications (Strongly Desired)

• MBA preferred.
• 5+ years of medical device or marketing experience preferred.
• Excellent presentation and interpersonal communication skills.
• Strong analytical and problem-solving skills.
• Ability to manage multiple projects while delivering on established timelines.
• Ability to be persuasive in the absence of organizational authority.
• Ability to understand and work within complex interdivisional procedures and policies.
• Demonstrated proficiency in Microsoft Office, including Excel, Word and PowerPoint.

Netherlands Pay Ranges

• Netherlands: €71.800 - €133.400 EUR Annual

At Stryker, we believe transparency helps candidates make confident decisions about their next career step. Compensation is an important part of that process and we want to be clear about how pay is determined. The compensation information posted for this role may be presented as a salary range or a fixed amount depending on the role. In addition to base salary, this role may be eligible for incentive compensation (such as bonus and/or commissions where applicable), along with Stryker’s comprehensive benefits package.

Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually.