Brand Manager EMEA - Neurovascular (Acute Ischemic Stroke)

The Branding Journal; Amsterdam; On-site; EUR 72,000 - 133,000; Full time

Job summary

The Branding Journal is seeking a senior leader to own the AIS portfolio across EMEA. You’ll set the strategy, shape the product roadmap and drive branding, pricing and performance in a fast-changing market.

You'll collaborate with divisional and local marketing teams to land launches, expand the portfolio through new products and line extensions, and ensure patient and physician needs guide every decision.

Qualifications

• Bachelor’s degree required.
• 8+ years of work experience required.
• MBA preferred.
• Strong presentation and interpersonal communication skills.
• Strong analytical and problem-solving skills.
• Ability to manage multiple projects while delivering on established timelines.
• Ability to be persuasive in the absence of organizational authority.
• Ability to understand and work within complex interdivisional procedures and policies.
• Demonstrated proficiency in Microsoft Office, including Excel, Word and PowerPoint.

Responsibilities

• Own the EMEA AIS strategy: where we play, how we win and the investment behind it.
• Understand the clinical and technical needs of stroke teams in depth, and let that shape the strategy and portfolio.
• Build the annual marketing plan and a 3–5 year portfolio roadmap, partnering with divisional, portfolio and local marketing teams.
• Own regional product management: define and run the product lifecycle, from launch through to phase-out.
• Own branding, messaging, positioning and pricing, built on market, customer and competitive insight.
• Lead the launch pipeline and ensure each launch lands impactfully in the market.
• Partner with divisional teams to grow the portfolio through new products, line extensions and M&A, bringing the EMEA voice of the customer into every decision.
• Build our position across the whole stroke pathway, partnering with technology and ecosystem partners.
• Turn strategy into a plan the field can run with: tools, tactics and strategic initiatives.
• Own the numbers: sales, share, price, margin and brand perception. Analyse what drives future performance and act fast when something is off track.
• Partner with physicians and stroke teams as true partners, not just customers, and work with Medical Education on evidence generation and congress presence.

Skills

Presentation skills

Interpersonal skills

Analytical skills

Problem solving

Project management

Persuasion

Education

Bachelor's degree

MBA

Tools

Microsoft Office

Job description

About the role

This role is built around ownership. You’ll run our Acute Ischemic Stroke (AIS) portfolio across EMEA as if it were your own business. You set the strategy, own the products and are accountable for brand performance.

Our AIS portfolio is one of our largest and fastest-growing franchises, with a strong launch pipeline. The market is changing quickly, as new devices and technologies change how stroke is treated. You’ll shape how we respond to that in EMEA, making sure our portfolio meets what physicians need next.

Locations:
UK | Spain | Belgium | France | Netherlands / Amsterdam

Explore our Acute Ischemic Stroke portfolio: Acute Ischemic Stroke (AIS) | Stryker

What you’ll do

• Own the EMEA business strategy for AIS: where we play, how we win and the investment behind it.
• Understand the clinical and technical needs of stroke teams in depth, and let that shape the strategy and portfolio.
• Build the annual marketing plan and a 3–5 year portfolio roadmap, partnering with divisional, portfolio and local marketing teams.
• Own regional product management: define and run the product lifecycle, from launch through to phase-out.
• Own branding, messaging, positioning and pricing, built on market, customer and competitive insight.
• Lead the launch pipeline and ensure each launch lands impactfully in the market.
• Partner with divisional teams to grow the portfolio through new products, line extensions and M&A, bringing the EMEA voice of the customer into every decision.
• Build our position across the whole stroke pathway, partnering with technology and ecosystem partners.
• Turn strategy into a plan the field can run with: tools, tactics and strategic initiatives.
• Own the numbers: sales, share, price, margin and brand perception. Analyse what drives future performance and act fast when something is off track.
• Partner with physicians and stroke teams as true partners, not just customers, and work with Medical Education on evidence generation and congress presence.

How you’ll succeed

We look for people who think big, stay curious and act like owners.

You’ll give EMEA a clear AIS strategy the organisation believes in, deliver launches that hit adoption targets and grow share in a competitive market, while earning the trust of the physicians we serve.

What we’re looking for

Business strategy operators.

People who can build a strategy and then run it.

You balance commercial discipline with creative, out-of-the-box thinking. You’re commercially sharp, but you start with the clinician and the patient. You have an AI-led mindset and look for better ways to work, not just faster ones. And you want to show up and drive change.

Minimum Qualifications (Required)

• Bachelor’s degree required.
• 8+ years of work experience required.

Preferred Qualifications (Strongly desired)

• MBA preferred.
• 5+ years of medical device or marketing experience preferred.
• Excellent presentation and interpersonal communication skills.
• Strong analytical and problem-solving skills.
• Ability to manage multiple projects while delivering on established timelines.
• Ability to be persuasive in the absence of organizational authority.
• Ability to understand and work within complex interdivisional procedures and policies.
• Demonstrated proficiency in Microsoft Office, including Excel, Word and PowerPoint.

Netherlands Pay Ranges:

• Netherlands: €71.800 - €133.400 EUR Annual

At Stryker, we believe transparency helps candidates make confident decisions about their next career step. Compensation is an important part of that process and we want to be clear about how pay is determined. The compensation information posted for this role may be presented as a salary range or a fixed amount depending on the role. In addition to base salary, this role may be eligible for incentive compensation (such as bonus and/or commissions where applicable), along with Stryker’s comprehensive benefits package.

Travel Percentage: None