Account Executive (SME)

Nance; Amsterdam; On-site; EUR 60,000 - 100,000; Full time

Job summary

Nance, a fast-growing fintech startup in Amsterdam, is hiring its first Account Executive to turn inbound interest into revenue. You will own the end-to-end sales process for SME customers, from initial outreach to signed contracts, and you will shape how we position our finance automation for Dutch SME owners.

You will build a pipeline, run discovery, and close deals in a fast-paced, collaborative environment with founders.

Qualifications

• 3–5 years in full-cycle B2B SaaS sales with a track record of generating pipeline and closing revenue.
• You prospect your own pipeline in addition to inbound leads.
• Native Dutch with fluent English and strong communication with SME owners and finance decision-makers.

Responsibilities

• Own outbound from zero: multi-channel outreach to open first conversations.
• Run structured discovery against ICP, qualify fast, and select opportunities.
• Own the deal to close with higher volume and shorter cycles.
• Position our finance automation to SME owners, finance leads, and accountants.
• Run experiments across channels and segments to optimize results.
• Maintain pipeline and win-rate data in HubSpot and fix gaps.
• Share market insights with product and founders.

Skills

Full-cycle SaaS sales

Pipeline generation

Dutch & English fluency

Tools

HubSpot

Job description

Nance replaces finance labor. Not a tool that makes bookkeeping slightly faster. We automate the finance operations that SMEs currently pay people to do. We launched in April, we have real logos and zero churn, and we just closed an oversubscribed round with a seed raise underway.

The problem now is a good one. We have more qualified leads than we can follow up on. The founders are the sales team, and that is the bottleneck. We are hiring the person who takes the pipeline off our hands and turns it into revenue.

The role

You build the SME engine from the ground up: first outbound touch to signed deal, pipeline you generate yourself and close yourself.

What you will do

• Own outbound from zero. Targeted outreach across email, LinkedIn, and phone to open first conversations. You will be supported by existing demand generation.
• Run structured discovery against our ICP. Qualify fast, say no to what does not fit.
• Own the deal to close. Higher volume, shorter cycles.
• Turn "we replace your finance labor" into sharp positioning for SME owners, finance leads, and accountants.
• Run experiments across channels and segments. Kill what does not work, double down on what does.
• Own your pipeline and win-rate data in HubSpot. Find what is broken and fix it.
• Feed market insight back to product and the founders.

What you bring

• 3 to 5 years in full-cycle sales at B2B SaaS, with a track record of generating pipeline and closing revenue directly.
• Besides the prospects that are already coming in, you prospect your own pipeline. You do not just wait for leads to land in your lap.
• Fluent in fast-cycle selling: clean qualification, disciplined follow-up, real velocity.
• High ownership and urgency.
• Strong communicator who earns credibility with SME owners and finance decision-makers.
• Native Dutch, fluent English, based in the Netherlands.
• Coachable, resilient, goal-oriented. You measure success in revenue, not activity.

Why now

First AE at a company that just closed, oversubscribed and is scaling. The leads are already there. Come take them off our hands.