B2B SaaS Account Executive - Outbound to Close

Nance; Amsterdam; On-site; EUR 60,000 - 100,000; Full time

Job summary

Nance, a fast-growing fintech startup in Amsterdam, is hiring its first Account Executive to turn inbound interest into revenue. You will own the end-to-end sales process for SME customers, from initial outreach to signed contracts, and you will shape how we position our finance automation for Dutch SME owners.

You will build a pipeline, run discovery, and close deals in a fast-paced, collaborative environment with founders.

Qualifications

• 3–5 years in full-cycle B2B SaaS sales with a track record of generating pipeline and closing revenue.
• You prospect your own pipeline in addition to inbound leads.
• Native Dutch with fluent English and strong communication with SME owners and finance decision-makers.

Responsibilities

• Own outbound from zero: multi-channel outreach to open first conversations.
• Run structured discovery against ICP, qualify fast, and select opportunities.
• Own the deal to close with higher volume and shorter cycles.
• Position our finance automation to SME owners, finance leads, and accountants.
• Run experiments across channels and segments to optimize results.
• Maintain pipeline and win-rate data in HubSpot and fix gaps.
• Share market insights with product and founders.

Skills

Full-cycle SaaS sales

Pipeline generation

Dutch & English fluency

Tools

HubSpot

Job description

Nance, a fast-growing fintech startup in Amsterdam, is hiring its first Account Executive to turn inbound interest into revenue. You will own the end-to-end sales process for SME customers, from initial outreach to signed contracts, and you will shape how we position our finance automation for Dutch SME owners.

You will build a pipeline, run discovery, and close deals in a fast-paced, collaborative environment with founders.