VP, Deposits Campaign Analyst, PFS

United Overseas Bank Limited; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

United Overseas Bank (Malaysia) Bhd is seeking a seasoned Campaign Management & Growth Lead to drive end-to-end deposit campaigns, analyze portfolio performance, and collaborate with multiple business units. The role emphasizes governance, risk management, and cross-functional alignment to achieve growth targets.

Ideal candidates have 5-10 years in retail banking, with strong analytics and stakeholder engagement skills to deliver customer-centric campaigns and impactful business outcomes.

Qualifications

• 5-10 years' experience in retail banking, deposits, campaign management, or portfolio management.
• Strong analytical, communication, and problem-solving skills.

Responsibilities

• Campaign Management & Growth Lead end-to-end deposit campaigns to drive customer acquisition, activation, retention, and balance growth.
• Portfolio Analytics & Performance tracking of key portfolio metrics and insights for business decisions.
• Cross-Functional Collaboration with Marketing, Wealth, Sales, Analytics, Operations, Technology, Risk, and Compliance.
• Governance & Risk Management ensure campaigns comply with regulatory requirements and internal policies.

Skills

Campaign analytics

Cross-functional leadership

Stakeholder management

Job description

Company: 2201 United Overseas Bank (Malaysia) Bhd

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values - Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

Job Responsibilities

• Campaign Management & Growth Lead end-to-end deposit campaigns to drive customer acquisition, activation, retention, and balance growth. Develop targeted growth initiatives using customer insights, analytics, and market trends. Monitor campaign performance and recommend improvements to maximize effectiveness and ROI.
• Portfolio Analytics & Performance Track and analyze key portfolio metrics, including balances, customer growth, attrition, and campaign outcomes. Identify growth opportunities and provide actionable insights to support business decisions. Monitor competitor activities and market developments to enhance performance.
• Cross-Functional Collaboration Partner closely with Marketing, Wealth, Sales, Analytics, Operations, Technology, Risk, and Compliance teams to deliver business objectives. Align stakeholders on priorities, timelines, and execution plans for campaigns and growth initiatives. Drive collaboration to improve customer journeys, campaign effectiveness, and operational efficiency.
• Governance & Risk Management Ensure all campaigns and initiatives comply with regulatory requirements and internal policies. Support governance reviews, audit activities, and risk mitigation efforts.

Job Requirements

• 5-10 years' experience in retail banking, deposits, campaign management, or portfolio management. Strong experience managing cross-functional initiatives and stakeholder engagement. Good understanding of deposit products, customer portfolio management, and campaign analytics. Strong analytical, communication, and problem-solving skills. Commercially driven with a customer-centric and collaborative mindset.

Additional Requirements

UOB is an equal opportunity employer.

UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors.

All employment decisions at UOB are based on business needs, job requirements and qualifications.

UOB is rated as one of the world's top banks, ranked 'Aa1' by Moody's Investors Service and 'AA-' by both S&P Global and Fitch Ratings. With a global network of 500 branches and offices across 19 countries in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, as well as branches and offices throughout the region.

Career Site: UOB Career site