VP, Deposits Campaign Analyst, PFS

United Overseas Bank (Malaysia) Bhd; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

United Overseas Bank (Malaysia) Bhd is seeking a seasoned Campaign Management & Growth professional to lead end-to-end deposit campaigns, driving customer acquisition, activation and balance growth. You will leverage customer insights, analytics and market trends to develop targeted growth initiatives, monitor performance and propose ROI-focused improvements.

Collaborating with Marketing, Wealth, Sales, Analytics, Operations, Technology, Risk and Compliance, you will align priorities, optimize

Qualifications

• 5-10 years' experience in retail banking, deposits, campaign management, or portfolio management.
• Strong experience managing cross-functional initiatives and stakeholder engagement.
• Good understanding of deposit products, customer portfolio management, and campaign analytics.
• Strong analytical, communication, and problem-solving skills.
• Commercially driven with a customer-centric and collaborative mindset.

Responsibilities

• Lead end-to-end deposit campaigns to drive customer acquisition, activation, retention, and balance growth.
• Develop targeted growth initiatives using customer insights, analytics, and market trends.
• Monitor campaign performance and recommend improvements to maximize effectiveness and ROI.
• Track and analyze key portfolio metrics, including balances, customer growth, attrition, and campaign outcomes.
• Identify growth opportunities and provide actionable insights to support business decisions.
• Monitor competitor activities and market developments to enhance performance.
• Partner closely with Marketing, Wealth, Sales, Analytics, Operations, Technology, Risk, and Compliance teams to deliver business objectives.
• Align stakeholders on priorities, timelines, and execution plans for campaigns and growth initiatives.
• Drive collaboration to improve customer journeys, campaign effectiveness, and operational efficiency.
• Ensure all campaigns and initiatives comply with regulatory requirements and internal policies.
• Support governance reviews, audit activities, and risk mitigation efforts.

Skills

Campaign management

Cross-functional collaboration

Analytical skills

Customer focus

Stakeholder management

Job description

Company: 2201 United Overseas Bank (Malaysia) Bhd

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values - Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

Job Description

Job Responsibilities

Campaign Management & Growth

• Lead end-to-end deposit campaigns to drive customer acquisition, activation, retention, and balance growth.
• Develop targeted growth initiatives using customer insights, analytics, and market trends.
• Monitor campaign performance and recommend improvements to maximize effectiveness and ROI.
• Track andanalyzekey portfolio metrics, including balances, customer growth, attrition, and campaign outcomes.
• Identify growth opportunities and provide actionable insights to support business decisions.
• Monitor competitor activities and market developments to enhance performance.

Cross-Functional Collaboration

• Partner closely with Marketing, Wealth, Sales, Analytics, Operations, Technology, Risk, and Compliance teams to deliver business objectives.
• Align stakeholders on priorities, timelines, and execution plans for campaigns and growth initiatives.
• Drive collaboration to improve customer journeys, campaign effectiveness, and operational efficiency.

Governance & Risk Management

• Ensure all campaigns and initiatives comply with regulatory requirements and internal policies.
• Support governance reviews, audit activities, and risk mitigation efforts.

Job Requirements

• 5-10 years' experience in retail banking, deposits, campaign management, or portfolio management.
• Strong experience managing cross-functional initiatives and stakeholder engagement.
• Good understanding of deposit products, customer portfolio management, and campaign analytics.
• Strong analytical, communication, and problem-solving skills.
• Commercially driven with a customer-centric and collaborative mindset.

Additional Requirements

Be a Part of the UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

United Overseas Bank ("UOB") was incorporated on 6 August 1935 as the United Chinese Bank. Founded by Datuk Wee Kheng Chiang, the Bank catered mainly to the Fujian community in its early years. The change of name was effected in 1965. Over the past 76 years, UOB has grown from strength to strength. Through a series of acquisitions, it is now a leading bank in Asia. Besides Far Eastern Bank in Singapore, UOB's major banking subsidiaries in the region are United Overseas Bank (Malaysia), United Overseas Bank (Thai), PT Bank UOB Buana and United Overseas Bank (China). Today, the UOB Group has a network of over 500 offices in 19 countries and territories in Asia Pacific, Western Europe and North America.

UOB (Malaysia) offers an extensive range of commercial and personal financial services through its branches, subsidiaries and associate companies: commercial lending, investment banking, treasury services, trade services, cash management, home loans, credit cards, wealth management, general insurance and life assurance.

United Overseas Bank ("UOB") was incorporated on 6 August 1935 as the United Chinese Bank. Founded by Datuk Wee Kheng Chiang, the Bank catered mainly to the Fujian community in its early years. The change of name was effected in 1965. Over the past 76 years, UOB has grown from strength to strength. Through a series of acquisitions, it is now a leading bank in Asia. Besides Far Eastern Bank in Singapore, UOB's major banking subsidiaries in the region are United Overseas Bank (Malaysia), United Overseas Bank (Thai), PT Bank UOB Buana and United Overseas Bank (China). Today, the UOB Group has a network of over 500 offices in 19 countries and territories in Asia Pacific, Western Europe and North America.

UOB (Malaysia) offers an extensive range of commercial and personal financial services through its branches, subsidiaries and associate companies: commercial lending, investment banking, treasury services, trade services, cash management, home loans, credit cards, wealth management, general insurance and life assurance.

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