Senior Deposits Campaign & Growth Lead

United Overseas Bank (Malaysia) Bhd; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

United Overseas Bank (Malaysia) Bhd is seeking a seasoned Campaign Management & Growth professional to lead end-to-end deposit campaigns, driving customer acquisition, activation and balance growth. You will leverage customer insights, analytics and market trends to develop targeted growth initiatives, monitor performance and propose ROI-focused improvements.

Collaborating with Marketing, Wealth, Sales, Analytics, Operations, Technology, Risk and Compliance, you will align priorities, optimize

Qualifications

• 5-10 years' experience in retail banking, deposits, campaign management, or portfolio management.
• Strong experience managing cross-functional initiatives and stakeholder engagement.
• Good understanding of deposit products, customer portfolio management, and campaign analytics.
• Strong analytical, communication, and problem-solving skills.
• Commercially driven with a customer-centric and collaborative mindset.

Responsibilities

• Lead end-to-end deposit campaigns to drive customer acquisition, activation, retention, and balance growth.
• Develop targeted growth initiatives using customer insights, analytics, and market trends.
• Monitor campaign performance and recommend improvements to maximize effectiveness and ROI.
• Track and analyze key portfolio metrics, including balances, customer growth, attrition, and campaign outcomes.
• Identify growth opportunities and provide actionable insights to support business decisions.
• Monitor competitor activities and market developments to enhance performance.
• Partner closely with Marketing, Wealth, Sales, Analytics, Operations, Technology, Risk, and Compliance teams to deliver business objectives.
• Align stakeholders on priorities, timelines, and execution plans for campaigns and growth initiatives.
• Drive collaboration to improve customer journeys, campaign effectiveness, and operational efficiency.
• Ensure all campaigns and initiatives comply with regulatory requirements and internal policies.
• Support governance reviews, audit activities, and risk mitigation efforts.

Skills

Campaign management

Cross-functional collaboration

Analytical skills

Customer focus

Stakeholder management

Job description

United Overseas Bank (Malaysia) Bhd is seeking a seasoned Campaign Management & Growth professional to lead end-to-end deposit campaigns, driving customer acquisition, activation and balance growth. You will leverage customer insights, analytics and market trends to develop targeted growth initiatives, monitor performance and propose ROI-focused improvements.

Collaborating with Marketing, Wealth, Sales, Analytics, Operations, Technology, Risk and Compliance, you will align priorities, optimize