TikTok Social Commerce Growth Lead

Abbott; Petaling Jaya; Sur place; MYR 60 000 - 90 000; Plein temps

Résumé du poste

Abbott is seeking a Social Commerce Content Specialist to drive brand awareness, engagement, and sales through a scalable social media content ecosystem, with a strong emphasis on TikTok and social commerce platforms. The role collaborates with agencies, creators, affiliates, and internal teams to deliver high-quality, brand-led content that supports growth across channels.

The position entails leading content and livestream guidelines, ensuring consistency in messaging, tone, and brand

Qualifications

• 3–5 years of experience in social media or ecommerce content management.
• Experience managing content agencies and external creative partners.
• Hands-on experience with TikTok content ecosystems and creator partnerships.

Responsabilités

• Develop scalable content production plans across social platforms, with a focus on TikTok.
• Drive growth in content volume while maintaining brand consistency and quality.
• Identify content opportunities based on trends, insights, and A/B tests.
• Monitor performance and recommend optimization to boost engagement and sales.
• Create livestream content guidelines, playbooks, and training materials.
• Collaborate with creators, agencies, and affiliates to align with brand standards.

Connaissances

Social media marketing

TikTok

Content strategy

Project management

Stakeholder management

Influencer marketing

Description du poste

Abbott is seeking a Social Commerce Content Specialist to drive brand awareness, engagement, and sales through a scalable social media content ecosystem, with a strong emphasis on TikTok and social commerce platforms. The role collaborates with agencies, creators, affiliates, and internal teams to deliver high-quality, brand-led content that supports growth across channels.

The position entails leading content and livestream guidelines, ensuring consistency in messaging, tone, and brand