TikTok E-Commerce Operations Manager

HONGTU (M) SDN BHD; Kuala Lumpur; On-site; MYR 100,000 - 156,000; Full time

Job summary

HONGTU (M) SDN BHD is seeking an experienced TikTok E-Commerce Operations Manager / TikTok Shop Lead to build and scale TikTok e-commerce projects from 0 to 1. You will own shop setup, operations, optimization, and cross-channel traffic growth, including livestreams, affiliates and paid ads.

The role emphasizes data-driven GMV and ROI improvements, plus developing SOPs for scalable growth across brands. 2–3 years' hands-on TikTok Shop experience is preferred, with ownership of e-commerce

Qualifications

• 2–3 years of TikTok e-commerce / TikTok Shop experience preferred.
• Hands-on experience building TikTok e-commerce projects from 0 to 1.
• Strong understanding of TSP and TAP operations.
• Experienced in TikTok Shop, Affiliate, livestream and e-commerce traffic growth.
• Strong understanding of TikTok traffic and conversion logic.
• Data-driven, results-oriented with GMV and ROI growth focus.

Responsibilities

• Build and manage TikTok e-commerce operations from 0 to 1.
• Manage TikTok Shop / Seller Center, including shop setup, operations and optimization.
• Develop strategies to grow GMV, traffic, conversion and ROI.
• Manage TikTok e-commerce traffic across content, livestream, affiliate/KOL and paid ads.
• Develop and optimize TikTok Affiliate / Creator collaborations.
• Plan and optimize livestream operations and sales performance.
• Analyze GMV, ROAS, CTR, CVR and traffic sources.
• Build SOPs and scalable growth strategies for different brands.

Skills

Data-driven

GMV growth

Traffic optimization

Independent worker

Ownership

Tools

TikTok Shop

TSP/TAP

Livestream

Affiliate

Job description

We are looking for an experienced TikTok E-Commerce Operations Manager / TikTok Shop Lead to build and grow TikTok e-commerce projects from 0 to 1. The ideal candidate should have strong hands-on experience in TikTok Shop, TSP, TAP, livestream, affiliate and e-commerce traffic operations, with a clear understanding of how to drive GMV, traffic and conversion.

Key responsibilities

Build and manage TikTok e-commerce operations from 0 to 1.

Manage TikTok Shop / Seller Center, including shop setup, operations and optimization.

Develop strategies to grow GMV, traffic, conversion and ROI.

Manage TikTok e-commerce traffic across content, livestream, affiliate/KOL and paid ads.

Develop and optimize TikTok Affiliate / Creator collaborations.

Plan and optimize livestream operations and sales performance.

Analyze key data including GMV, ROAS, CTR, CVR and traffic sources.

Build operational SOPs and scalable growth strategies for different brands.

About you

2–3 years of TikTok e-commerce / TikTok Shop experience preferred.

Must have hands-on experience building TikTok e-commerce projects from 0 to 1.

Strong understanding of TSP and TAP operations.

Experienced in TikTok Shop, Affiliate, livestream and e-commerce traffic growth.

Strong understanding of TikTok traffic and conversion logic.

Data-driven, result-oriented and focused on GMV and ROI growth.

Experience with brands, agencies, TSPs or TikTok Shop sellers is an advantage.

Able to work independently and take ownership of e-commerce projects.