Content Creator Lead

usmile; Kuala Lumpur; On-site; MYR 90,000 - 130,000; Full time

Job summary

usmile in Kuala Lumpur is seeking a passionate Lead for planning, production, and optimization of short-form video content focused on TikTok to drive product promotion and brand growth.

You will mentor a content team, develop seeding strategies, analyze data to improve reach, and ensure high-quality output that aligns with marketing goals.

Qualifications

• Bachelor's degree or above from a full-time university with 4+ years of experience in short video content marketing or operations.
• Proven experience in leading teams, with the ability to mentor and develop content creators.
• Excellent script planning, video production, and editing skills; strong data analysis using Excel and PowerPoint.

Responsibilities

• Lead planning, scriptwriting, shooting, and editing of short videos for product promotion.
• Develop and execute content seeding strategies, primarily on TikTok.
• Analyze viral content trends to continuously innovate formats and effects.
• Monitor performance and conduct data tracking across traffic, marketing, and user data.
• Lead and mentor the content creation team to ensure high-quality output.

Skills

Content production

Content strategy

Trend analysis

Data analysis

Team leadership

TikTok marketing

Education

Bachelor's degree

Tools

Excel

PowerPoint

Job description

Lead the planning, production, and optimization of creative short-form video content to drive product promotion and brand growth, with a primary focus on TikTok.

Key Responsibilities

• Content Production: Lead the planning, scriptwriting, shooting, and editing of creative content (videos/text/images) for short videos promoting products.
• Content Strategy Execution: Develop and execute content seeding strategies, primarily on TikTok, and implement content creation and operation plans.
• Trend & Innovation: Conduct in-depth analysis of viral short videos promoting products; combine platform trends and industry high-quality content examples to continuously innovate content formats and effects.
• Data Analysis & Optimization: Monitor the performance of content distribution; conduct data tracking and integrated analysis (including traffic, marketing, and user data) to ensure the effectiveness, quality, and quantity of deliverables.
• Team Leadership: Lead and mentor the content creation team, ensuring high-quality output and alignment with overall marketing goals.

Requirements

• Bachelor's degree or above from a full-time university, with 4+ years of experience in short video content marketing or operations. Candidates with a background in the personal care and beauty industry or related FMCG sectors are preferred.
• Proven experience in leading teams, with the ability to effectively manage, mentor, and develop content creators.
• Excellent script planning, video production, and editing skills. Strong data analysis skills, proficient in using office software such as Excel and PPT for data analysis and report writing.
• Strong online awareness, user-centric thinking, logical reasoning, and learning ability.
• Familiar with the content guidelines and trends of TikTok/Facebook/Instagram platforms, with rich experience in video creation.
• Strong communication, coordination, and project-driving skills.