TikTok-Driven Social Commerce Content Lead

Abbott Laboratories; Selangor; On-site; MYR 60,000 - 90,000; Full time

Job summary

Abbott Laboratories is seeking a Social Commerce Content Specialist to drive brand visibility, engagement, and sales through scalable TikTok-focused content and social commerce strategies in Malaysia. You will collaborate with agencies, creators, affiliates, and internal teams to ensure brand-consistent content and guidelines across livestreams and hosts.

With 3–5 years in social media, content/creator marketing, and ecommerce content management, you will shape content briefs, manage

Qualifications

• 3-5 years of experience in social media, content marketing, creator marketing, influencer marketing, or ecommerce content management.
• Experience managing content agencies and external creative partners.
• Hands-on experience with TikTok content ecosystems and creator partnerships.

Responsibilities

• Develop scalable content strategies and partner with agencies to increase content volume across platforms, focusing on TikTok while maintaining brand consistency.
• Lead TikTok and social commerce content development with briefs, concepts, and creative frameworks aligned to brand objectives.
• Identify and onboard creators, influencers, and affiliates; develop briefs and ensure alignment with brand standards.
• Establish livestream content best practices; create guidelines, playbooks, and scripts for hosts and agencies.
• Collaborate with Brand, Marketing, Ecommerce, Legal, and regulatory teams to align content with product launches and campaigns.

Skills

Social media

Content marketing

Creator marketing

Influencer marketing

Ecommerce content management

Tools

TikTok Shop

Livestream platforms

Job description

Abbott Laboratories is seeking a Social Commerce Content Specialist to drive brand visibility, engagement, and sales through scalable TikTok-focused content and social commerce strategies in Malaysia. You will collaborate with agencies, creators, affiliates, and internal teams to ensure brand-consistent content and guidelines across livestreams and hosts.

With 3–5 years in social media, content/creator marketing, and ecommerce content management, you will shape content briefs, manage