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MDUA MOTOR SDN. BHD. is seeking a proactive Event Marketing Manager to supervise Direct-to-Customer activities such as roadshows, exhibitions, test rides, product launches, and campaigns in Shah Alam, Malaysia.
You will plan engaging programs, manage budgets, and coordinate with dealers and partners to boost brand visibility. The role requires strong leadership, planning, and communication skills, with experience in event management and digital marketing.
Supervise, and coordinate Direct-to-Customer (DTC) activities, including roadshows, exhibitions, test ride events, product launches, and promotional campaigns.
Plan, organize, and execute customer engagement programs to enhance brand visibility and customer experience.
Prepare and manage event proposals, budgets, schedules, operational plans, and post-event reports.
Monitor event timelines and ensure all activities are executed efficiently and within budget.
Oversee event logistics, including venue setup, transportation, equipment, manpower allocation, and promotional materials.
Supervise event crews, promoters, and third-party vendors to ensure smooth event execution.
Provide on-site leadership and support during events while addressing operational issues promptly.
Work closely with dealers and internal stakeholders to coordinate event activities and achieve campaign objectives.
Develop and implement marketing and promotional initiatives to drive customer acquisition and brand awareness.
Manage social media and digital marketing activities, including content planning, event coverage, and engagement campaigns.
Analyze event performance and customer feedback, providing recommendations for continuous improvement.
Maintain accurate event records, databases, and reporting documentation.
Build and maintain strong relationships with customers, dealers, sponsors, business partners, and external agencies.