Lead Event & Brand Activation Manager (Roadshows & Launches)

MDUA MOTOR SDN. BHD.; Shah Alam; On-site; MYR 67,000 - 134,000; Full time

Job summary

MDUA MOTOR SDN. BHD. is seeking a proactive Event Marketing Manager to supervise Direct-to-Customer activities such as roadshows, exhibitions, test rides, product launches, and campaigns in Shah Alam, Malaysia.

You will plan engaging programs, manage budgets, and coordinate with dealers and partners to boost brand visibility. The role requires strong leadership, planning, and communication skills, with experience in event management and digital marketing.

Qualifications

• Diploma or Bachelor's Degree in Marketing, Business Administration, Event Management, Mass Communication, or a related field.
• Minimum 3–5 years of experience in event management, brand activation, customer engagement, marketing, or a related role, with supervisory experience preferred.
• Possess a valid B2/B Full Driving License and able to ride a motorcycle confidently.
• Candidates with experience in the motorcycle, automotive, or related industry will have an added advantage.
• Experience in managing roadshows, exhibitions, product launches, or customer engagement activities.
• Knowledge of social media management, content creation, and digital marketing platforms.
• Strong leadership, planning, organizational, and problem-solving skills.
• Excellent communication and stakeholder management abilities.
• Able to work independently, manage multiple projects, and lead a team effectively.
• Willing to travel frequently and work on weekends or public holidays when required.
• Proactive, energetic, and passionate about customer engagement and brand-building initiatives.

Responsibilities

• Supervise, and coordinate Direct-to-Customer (DTC) activities, including roadshows, exhibitions, test ride events, product launches, and promotional campaigns.
• Plan, organize, and execute customer engagement programs to enhance brand visibility and customer experience.
• Prepare and manage event proposals, budgets, schedules, operational plans, and post-event reports.
• Monitor event timelines and ensure all activities are executed efficiently and within budget.
• Oversee event logistics, including venue setup, transportation, equipment, manpower allocation, and promotional materials.
• Supervise event crews, promoters, and third-party vendors to ensure smooth event execution.
• Provide on-site leadership and support during events while addressing operational issues promptly.
• Work closely with dealers and internal stakeholders to coordinate event activities and achieve campaign objectives.
• Develop and implement marketing and promotional initiatives to drive customer acquisition and brand awareness.
• Manage social media and digital marketing activities, including content planning, event coverage, and engagement campaigns.
• Analyze event performance and customer feedback, providing recommendations for continuous improvement.
• Maintain accurate event records, databases, and reporting documentation.
• Build and maintain strong relationships with customers, dealers, sponsors, business partners, and external agencies.

Skills

Leadership

Planning

Organizational skills

Problem-solving

Communication

Stakeholder management

Independent work

Team leadership

Willing to travel

Education

Diploma or Bachelor's Degree in Marketing, Business Administration, Event Management, Mass Communication

Job description

MDUA MOTOR SDN. BHD. is seeking a proactive Event Marketing Manager to supervise Direct-to-Customer activities such as roadshows, exhibitions, test rides, product launches, and campaigns in Shah Alam, Malaysia.

You will plan engaging programs, manage budgets, and coordinate with dealers and partners to boost brand visibility. The role requires strong leadership, planning, and communication skills, with experience in event management and digital marketing.