Assistant Manager Event Marketing

SYARIKAT THONG GUAN TRADING SDN. BHD.; Sungai Lalang; On-site; MYR 70,000 - 110,000; Full time

Job summary

SYARIKAT THONG GUAN TRADING SDN. BHD. is seeking an experienced events professional to plan, manage and deliver end-to-end event marketing campaigns and brand activations.

The role requires coordinating with internal teams, external partners and suppliers to ensure successful execution aligned with marketing objectives. The ideal candidate has a Bachelor’s degree or diploma in Marketing or related fields and 2–4 years of hands-on experience in event management, campaigns or brand activation,

Qualifications

• Bachelor's Degree or Diploma in Marketing, Event Management, Mass Communication, Business Administration or related field.
• Minimum 2–4 years of relevant working experience in event management, event marketing, brand activation or marketing campaign management.

Responsibilities

• Plan, develop and manage end-to-end event marketing activities, brand activations, promotional campaigns and marketing events, from initial concept development to successful execution.
• Ensure all events are well-organised and aligned with the company's marketing objectives, brand positioning and business goals.
• Oversee event budgets, timelines, resources and deliverables to ensure efficient execution.
• Coordinate with internal departments, external suppliers, agencies and event crews to ensure smooth and timely event execution.
• Conduct site inspections and oversee on-site event operations to ensure all activities meet the required standards.
• Develop and execute creative brand activation strategies to increase brand awareness, product visibility and customer engagement.
• Monitor event performance, including sales results, product stock movement, customer engagement and campaign effectiveness.
• Prepare regular performance reports and analyse event outcomes against established objectives and targets.
• Establish and maintain good working relationships with suppliers, event organisers, advertising agencies and other external parties.
• Take full ownership of event project management, including planning, execution, budget monitoring and reporting.

Skills

Project management

Budget management

Stakeholder management

Communication

Education

Bachelor's Degree or Diploma in Marketing/Related field

Tools

MS Office

Event planning tools

Job description

Plan, develop and manage end-to-end event marketing activities, brand activations, promotional campaigns and marketing events, from initial concept development to successful execution. Ensure all events are well-organised and aligned with the company's marketing objectives, brand positioning and business goals.

Key responsibilities

Plan, develop and manage end-to-end event marketing activities, brand activations, promotional campaigns and marketing events, from initial concept development to successful execution.

Ensure all events are well-organised and aligned with the company's marketing objectives, brand positioning and business goals.

Oversee event budgets, timelines, resources and deliverables to ensure efficient execution.

Coordinate with internal departments, external suppliers, agencies and event crews to ensure smooth and timely event execution.

Conduct site inspections and oversee on-site event operations to ensure all activities meet the required standards.

Develop and execute creative brand activation strategies to increase brand awareness, product visibility and customer engagement.

Monitor event performance, including sales results, product stock movement, customer engagement and campaign effectiveness.

Prepare regular performance reports and analyse event outcomes against established objectives and targets.

Establish and maintain good working relationships with suppliers, event organisers, advertising agencies and other external parties.

Take full ownership of event project management, including planning, execution, budget monitoring and reporting.

About you

Bachelor's Degree or Diploma in Marketing, Event Management, Mass Communication, Business Administration or any related field.

Minimum 2–4 years of relevant working experience in event management, event marketing, brand activation or marketing campaign management.

Experience in managing large-scale events, promotional activities, product launches or brand activation campaigns, preferably in the FMCG or food manufacturing industry.

Possess own transport and be willing to travel to event venues and project sites as required.

Willing to work flexible hours, including weekends and public holidays when necessary to support event operations.

Good command of English and Bahasa Malaysia. Ability to communicate in Mndarin will be an added advantage.

Proficient in Microsoft Office applications, particularly Excel, PowerPoint and Word. Familiarity with event planning and project management tools is an advantage.

Strong project management, planning, organisational and coordination skills.

Creative, proactive and results-oriented, with strong analytical and problem-solving abilities.

Strong communication, interpersonal and stakeholder management skills, with the ability to work under pressure and meet tight deadlines.