Senior Executive, Marketing Events & Activations

Sime Motors; Petaling Jaya; On-site; MYR 56,000 - 100,000; Full time

Job summary

Sime Darby Auto ConneXion Sdn Bhd is seeking a Senior Executive, Marketing Events & Activations to plan, coordinate, and execute customer-facing activations that boost brand awareness, lead generation, and sales.

You will lead roadshows, owner programmes, and lifestyle events, manage fleet and logistics, work with dealers, vendors, and partners, and ensure timely, on-budget delivery with strong post-event analysis.

Qualifications

• Bachelor’s degree in marketing, business administration, communications, or a related field.
• 2–4 years of experience in marketing, events, activations or related functions.
• Experience coordinating events, roadshows, exhibitions, or promotions.
• Automotive industry experience is an advantage.
• Strong project management and organizational skills.
• Willingness to travel and work outside normal hours.

Responsibilities

• Plan and execute mall roadshows, outdoor sales events, product showcases, and customer engagement activities.
• Coordinate event timelines, venue requirements, permits, logistics, suppliers, and operational needs.
• Ensure successful setup, execution, and dismantling of all marketing activations.
• Work closely with sales teams to achieve event objectives and lead-generation targets.
• Coordinate event staffing, promotional materials, merchandise, and vehicle display requirements.
• Manage event budgets and track event expenditures.

Skills

Project management

Stakeholder management

Event coordination

Budget management

Vendor coordination

Multitasking

Communication skills

Leadership

Microsoft Office

Education

Bachelor’s degree in marketing

Business Administration

Communications

Tools

Microsoft Office

Job description

This is for Sime Darby Auto ConneXion Sdn Bhd

The Senior Executive, Marketing Events & Activations is responsible for planning, coordinating, and executing customer-facing marketing activations that support brand awareness, lead generation, customer engagement, and sales objectives.

The role will lead the execution of roadshows, outdoor sales events, ownership programmes, and lifestyle activations while managing the department's vehicle fleet, event logistics, and operational requirements. The incumbent will work closely with internal stakeholders, dealers, vendors, agencies, and event partners to ensure all activities are delivered effectively, on time, and within budget.

Key Responsibilities:

1. Event Planning & Execution

• Plan and execute mall roadshows, outdoor sales events, product showcases, and customer engagement activities.
• Coordinate event timelines, venue requirements, permits, logistics, suppliers, and operational needs.
• Ensure successful setup, execution, and dismantling of all marketing activations.
• Work closely with sales teams to ensure event objectives and lead-generation targets are achieved.
• Coordinate event staffing, promotional materials, merchandise, and vehicle display requirements.
• Manage event budgets and track event expenditures.

2. Customer-Ownership & Lifestyle Programmes

• Plan and execute customer engagement initiatives, including Owners Gatherings and Ford Ranger Getaways.
• Coordinate participant registration, event logistics, accommodation, transportation, and programme activities.
• Ensure positive customer experiences throughout all ownership and lifestyle events.
• Support customer retention and loyalty-building initiatives through experiential marketing activities

3. Fleet Management & Logistics

• Manage departmental fleet vehicles used for marketing, media, KOL, and event activities.
• Coordinate vehicle allocation, transportation, preparation, maintenance scheduling, and deployment.
• Ensure all event and promotional vehicles are prepared to brand standards and operationally ready.
• Coordinate logistics requirements for events, roadshows, media drives, and special activations

4. Insurance & Compliance Coordination

• Manage insurance-related matters for event vehicles and marketing activities.
• Coordinate necessary documentation, approvals, permits, and compliance requirements for events and activations.
• Ensure all activities adhere to company policies and safety requirements
• Liaise with event organizers, shopping malls, venue operators, suppliers, logistics providers, and agencies.
• Manage vendor quotations, service delivery, and event execution standards.
• Build and maintain productive relationships with external partners and service providers
• Support procurement processes and vendor coordination for event-related activities

6. Reporting & Performance Tracking

• Prepare event performance reports and post-event evaluations.
• Track event leads, attendance, customer engagement, and activity outcomes.li>
• Provide recommendations for continuous improvement and future activations.
• Maintain accurate records of event budgets, logistics activities, and fleet utilization

Requirements:

Education

Bachelor’s degree in marketing, Business Administration, Communications, Event Management, or a related field

Experience

• Minimum 2-4 years of experience in marketing, events, activations, customer engagement, or related functions.
• Experience coordinating events, roadshows, exhibitions, or promotional activities is preferred.
• Automotive industry experience is an advantage
• Strong project management and organizational skills.
• Excellent coordination and multitasking abilities.
• Strong interpersonal and stakeholder management skills.
• Ability to work independently and manage multiple concurrent projects.
• Budget management and cost-control awareness.
• Strong problem-solving and decision-making skills.
• Proficiency in Microsoft Office applications.
• Willingness to travel and work outside normal office hours and weekends when required for events and activations.