Senior Student Recruitment & Outreach Manager

City University Malaysia; Petaling Jaya; On-site; MYR 56,000 - 100,000; Full time

Job summary

City University Malaysia is seeking a Senior Executive/Assistant Manager, Student Recruitment (Education only) to implement recruitment strategies and meet enrolment targets. You will engage at education fairs, school visits, and with partners to drive inquiries and applications.

You will handle counselling, CRM records, and campus events, while coordinating marketing campaigns and content creation for materials. Weekend work is required and you’ll report to the Student Recruitment team.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, Communications, or related field.
• 4-5 years of experience in marketing, sales, or student recruitment (education industry preferred).
• Fresh graduates with strong interest in sales and marketing may be considered.
• Able to work on the weekend, alternatively during public holiday as well.
• Maintain accurate records in CRM systems.
• Monitor campaign performance and provide reports on effectiveness.
• Conduct market research on competitor institutions and student trends.
• Achieve a minimum recruitment of five (5) students per month.
• Comfortable working from Monday to Friday (8:30am - 5:30pm) & Saturday 1/2 day (9:00am - 1:00pm).

Responsibilities

• Execute student recruitment strategies to meet assigned enrolment targets
• Participate in education fairs, school visits, and outreach activities
• Build and maintain relationships with schools, colleges, agents, and partners
• Provide accurate programme information and counselling to prospective students and parents
• Support the development and implementation of marketing campaigns (online & offline)
• Manage digital marketing channels (social media, email campaigns, website updates)
• Assist in content creation for brochures, advertisements, and promotional materials
• Handle enquiries via phone, email, social media, and walk-ins
• Follow up on leads and convert prospects into enrolled students
• Organise and support on-campus events (Open Days, Info Sessions, campus tours)

Skills

CRM proficiency

Relationship building

Digital marketing

Lead follow-up

Education

Bachelor's Degree in Marketing, Business, Communications

Tools

CRM systems

Job description

City University Malaysia is seeking a Senior Executive/Assistant Manager, Student Recruitment (Education only) to implement recruitment strategies and meet enrolment targets. You will engage at education fairs, school visits, and with partners to drive inquiries and applications.

You will handle counselling, CRM records, and campus events, while coordinating marketing campaigns and content creation for materials. Weekend work is required and you’ll report to the Student Recruitment team.