Manager, Customer Solutions Strategy

Affin Bank Berhad; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

AFFIN BANK BERHAD seeks a seasoned professional to drive customer solutioning and commercial growth across Group Corporate Banking Division. You will translate client needs and market insights into integrated banking solutions, linking RMs, Product Partners and enablement functions with analytics to deepen relationships and wallet share.

The role focuses on strategic initiatives, CRM, data-driven recommendations, and collaboration with Technology, Operations and Product teams to enhance client

Qualifications

• Bachelor's Degree in Business Administration, Finance, Banking, Economics or a related discipline.
• Minimum 5 years of experience in financial services, preferably in Product Management, Project Management, Business Strategy or Management Consulting.
• Professional certifications such as Chartered Banker, PMP, Scrum Master or Lean Six Sigma would be an added advantage.
• Sound understanding of non-retail banking products, client needs and relationship economics.
• Working knowledge of product strategy, account planning, market analysis, business case development and performance measurement.
• Proficiency in CRM and business intelligence tools; exposure to digital transformation, automation or AI-enabled initiatives is preferred.

Responsibilities

• Develop customer solutioning strategies aligned with GCBD's priorities and segments.
• Assess client needs, market trends and competitor offerings for growth opportunities.
• Collaborate with Product Partners on enhancements, go-to-market initiatives and post-launch performance.
• Partner with RMs on account planning and integrated solutions across lending, payments and treasury.
• Coordinate cross-sell opportunities from origination through revenue realisation.
• Analyse product holdings, profitability and relationship potential to guide decisions.

Skills

CRM proficiency

Relationship management

Data analysis

Business strategy

Communication skills

Education

Bachelor's degree in Business Administration, Finance, Banking, Economics

Tools

CRM tools

BI tools

Job description

Create the future with Affin! You too can make a difference. We continuously innovate to transform our financial services landscape - making banking better and easier. Join us at AFFIN, where the open minds meet and be inspired by a shared commitment to great work. You too can make a difference.

JOB PURPOSE

To drive customer solutioning and commercial growth across Group Corporate Banking Division (GCBD) by translating client needs, portfolio insights and market developments into integrated banking solutions. undefined To serve as the strategic link between Relationship Managers (RMs), Product Partners and enabling functions, using business analytics to deepen relationships, improve product penetration and wallet share, and strengthen GCBD's customer value proposition.

JOB ACCOUNTABILITIES

Product & Market Strategy

• Develop customer solutioning strategies aligned with GCBD's business priorities and target segments.
• Assess client needs, market trends and competitor offerings to identify proposition gaps and growth opportunities.
• Work with Product Partners on product enhancements, commercialisation and go-to-market initiatives, and monitor post-launch performance.

Customer Solutioning & Business Growth

• Partner with RMs on account planning and integrated solutions across lending, transaction banking, trade finance, cash management, treasury, deposits and investment banking.
• Develop sector- and client-specific propositions that support acquisition, retention and relationship deepening.
• Coordinate cross-sell opportunities from origination through referral, execution and revenue realisation.

Customer Analytics & Performance Insights

• Analyse product holdings, customer transaction behaviours, profitability and relationship potential.
• Translate analysis into actionable recommendations for RMs and Senior Management.

Strategic Enablement & Process Improvement

• Lead strategic initiatives that strengthen customer engagement, RM productivity and revenue generation.
• Collaborate with Technology, Operations and Product teams on CRM, analytics, digitalisation, automation and AI-enabled capabilities.
• Review customer and solutioning journeys, recommend process improvements, and track delivery risks, dependencies and business benefits.

Stakeholder & Management Support

• Coordinate RMs, Product Partners, Risk, Compliance, Finance, Operations and Technology to align priorities on customer solutions and resolve execution issues.
• Facilitate solutioning workshops, business reviews and planning discussions.
• Prepare business cases, management papers and presentations to support decisions and approvals.

JOB REQUIREMENTS

• Bachelor's Degree in Business Administration, Finance, Banking, Economics or a related discipline.
• Minimum 5 years of experience in financial services, preferably in Product Management, Project Management, Business Strategy or Management Consulting.
• Professional certifications such as Chartered Banker, PMP, Scrum Master or Lean Six Sigma would be an added advantage.
• Sound understanding of non-retail banking products, client needs and relationship economics.
• Working knowledge of product strategy, account planning, market analysis, business case development and performance measurement.
• Proficiency in CRM and business intelligence tools; exposure to digital transformation, automation or AI-enabled initiatives is preferred.

People are the heart of AFFIN BANK. We have a positive and supportive environment where we celebrate people’s personal growth and encourage them to be the best versions of themselves, both in the workplace and in their community. Join AFFIN as we evolve to become a financial institution of the future, embracing innovation and technology to deliver unrivaled customer service. We're looking for colleagues who share our values and are ready to live them every day. Explore the exciting opportunities and make a real impact on the future of finance. Come be a part of our journey today!

Always About You

At AFFIN, we strive to always connect and engage with our customers, to understand their changing needs and aspirations better. It represents our passion and commitment to the community we operate in, enabling us to quickly respond to changes and provide a personalised experience. At AFFIN, our people are aligned to our values of customer centricity, creativity and value creation. Our tagline "Always about you", was crafted to drive loyalty and build our reputation as a creative and innovative financial organisation. Our people are at the heart of what we do and remain the focus of our customer centric culture. It’s about the initiatives we take in understanding and prioritising our stakeholders; our customers, employees and shareholders. As we venture through this metamorphosis journey, we are aware of their ever-changing needs and are embracing the new ways of this digital dimension. We put our hearts and minds into everything we do, to ensure that everyone we touch, receives unrivalled customer service.