Manager, Customer Solutions Strategy

AFFIN Group; Kuala Lumpur; On-site; MYR 180,000 - 240,000; Full time

Job summary

AFFIN Group is seeking a Senior Banking Strategy professional to drive customer solutioning and growth across the Group Corporate Banking Division. Translate client needs, portfolio insights and market developments into integrated banking solutions.

You will partner with Relationship Managers, Product Partners and enabling functions, using analytics to deepen relationships, improve product penetration and wallet share while supporting revenue growth and strategic enablement.

Qualifications

• Bachelor’s degree in Business Administration, Finance, Banking, Economics or related discipline.
• Minimum 5 years in financial services, preferably Product/Project/Business Strategy or Management Consulting.
• Certifications such as Chartered Banker, PMP, Scrum Master or Lean Six Sigma are a plus.

Responsibilities

• Drive customer solutioning and growth strategies for GCBD across lending, cash management, trade finance, and investment banking.
• Collaborate with RMs, Product Partners and enabling functions to translate client needs into integrated banking solutions.
• Analyze customer behavior and profitability to provide actionable recommendations to senior management.
• Lead strategic initiatives to strengthen engagement, RM productivity and revenue generation.

Skills

CRM tools

Business analytics

Stakeholder management

Strategic thinking

Education

Bachelor’s degree in business/finance

Tools

CRM

BI tools

Job description

Create the future with Affin! You too can make a difference.

We continuously innovate to transform our financial services landscape - making banking better and easier. Join us at AFFIN, where the open minds meet and be inspired by a shared commitment to great work. You too can make a difference.

JOB PURPOSE

• To drive customer solutioning and commercial growth across Group Corporate Banking Division (GCBD) by translating client needs, portfolio insights and market developments into integrated banking solutions.
• undefined To serve as the strategic link between Relationship Managers (RMs), Product Partners and enabling functions, using business analytics to deepen relationships, improve product penetration and wallet share, and strengthen GCBD’s customer value proposition.

JOB ACCOUNTABILITIES

• Product & Market Strategy

• Develop customer solutioning strategies aligned with GCBD’s business priorities and target segments.

• Assess client needs, market trends and competitor offerings to identify proposition gaps and growth opportunities.

• Work with Product Partners on product enhancements, commercialisation and go-to-market initiatives, and monitor post-launch performance.

• Customer Solutioning & Business Growth

• Partner with RMs on account planning and integrated solutions across lending, transaction banking, trade finance, cash management, treasury, deposits and investment banking.

• Develop sector- and client-specific propositions that support acquisition, retention and relationship deepening.

• Coordinate cross-sell opportunities from origination through referral, execution and revenue realisation.

• Customer Analytics & Performance Insights

• Analyse product holdings, customer transaction behaviours, profitability and relationship potential.

• Translate analysis into actionable recommendations for RMs and Senior Management.

• Strategic Enablement & Process Improvement

• Lead strategic initiatives that strengthen customer engagement, RM productivity and revenue generation.

• Collaborate with Technology, Operations and Product teams on CRM, analytics, digitalisation, automation and AI-enabled capabilities.

• Review customer and solutioning journeys, recommend process improvements, and track delivery risks, dependencies and business benefits.

• Stakeholder & Management Support

• Coordinate RMs, Product Partners, Risk, Compliance, Finance, Operations and Technology to align priorities on customer solutions and resolve execution issues.

• Facilitate solutioning workshops, business reviews and planning discussions.

• Prepare business cases, management papers and presentations to support decisions and approvals.

JOB REQUIREMENTS

• Bachelor’s Degree in Business Administration, Finance, Banking, Economics or a related discipline.
• Minimum 5 years of experience in financial services, preferably in Product Management, Project Management, Business Strategy or Management Consulting.
• Professional certifications such as Chartered Banker, PMP, Scrum Master or Lean Six Sigma would be an added advantage.
• Sound understanding of non-retail banking products, client needs and relationship economics.
• Working knowledge of product strategy, account planning, market analysis, business case development and performance measurement.
• Proficiency in CRM and business intelligence tools; exposure to digital transformation, automation or AI-enabled initiatives is preferred.