Strategic Business Development & Performance Lead

Affin Bank Berhad; Kuala Lumpur; On-site; MYR 72,000 - 96,000; Full time

Job summary

Affin Bank Berhad is seeking a Marketing Communication & Sales Support professional to assist the Business Development Team in developing and monitoring Transaction Banking campaigns and initiatives. You will facilitate sales targets, collaborate with branches to identify high-value customers, and provide customers with AFFINMAX guidance and support to drive growth and brand awareness.

Join a dynamic team focused on digital solutions, customer experience, and cross-functional collaboration to

Qualifications

• Degree holder in Management (Marketing)
• Minimum 2 years’ experience in Cash Management or Transaction Banking
• Experience as Tester (Affinmax)
• Knowledgeable in banking operation, especially Cash Management BNM GP Guidelines
• Excellent problem solving, writing and communication skills
• Good understanding in digital content, graphic and video design
• Independent, highly motivated and a team player
• Good knowledge of bank’s credit, operations and treasury

Responsibilities

• Maintained strong relationships with Branch Channels to enhance customer support, ensuring growth and maximizing relationship value.
• Assisted Branches in managing SME Customers, providing tailored support and solutions.
• Developed and monitored campaigns to improve customer payment solutions.
• Identified and addressed customer issues related to AFFINMAX, ensuring prompt and effective solutions.
• Ensured comprehensive training for customers on using AFFINMAX effectively.
• Engaged existing customers to promote additional AFFINMAX services, such as payment and collection.
• Collaborated with internal teams, including branches and AFFINMAX ambassadors, to enhance product support.
• Assist in planning, executing, and monitoring marketing campaigns to support sales initiatives and drive brand awareness.
• Support and contribute the marketing campaign and awareness session to branches and business centre.
• Facilitate internal communication to ensure all stakeholders are informed about business updates, marketing initiatives, and sales performance.
• Conducting a Cashless Initiative and Event to promote digital solution and increase bank awareness.
• Responsible to create and monitoring campaign to sales activity and increase number of sign up.
• Provide a necessary assistance that related to AFFINMAX to Branch and SME Sales Channel in order to support sales activity.
• Responsible to handling a Marketing Communication, Advertisement and Promotion for Transaction Banking.

Job description

Affin Bank Berhad is seeking a Marketing Communication & Sales Support professional to assist the Business Development Team in developing and monitoring Transaction Banking campaigns and initiatives. You will facilitate sales targets, collaborate with branches to identify high-value customers, and provide customers with AFFINMAX guidance and support to drive growth and brand awareness.

Join a dynamic team focused on digital solutions, customer experience, and cross-functional collaboration to