Strategic APAC Copywriter | AI-Driven Campaigns

HH Global; Kuala Lumpur; On-site; MYR 110,000 - 160,000; Full time

Job summary

HH Global seeks an experienced Strategic Marketing Copywriter to join its APAC-based in-house creative production team. You will craft compelling, high-impact copy across ATL, BTL, and TTL media, partnering with the Design Lead to align messaging with business goals.

Ideal candidates bring 5+ years in copywriting, a strong portfolio in digital marketing for tech brands, and fluency in English. Experience with AI tools and rapid-iteration workflows is valued.

Qualifications

• 5+ years of copywriter experience, preferably in in-house or agency teams.
• Portfolio showing high-impact digital ad copy for global brands, esp. tech.
• Proven ability to work with Creative Strategists/Art Directors as a core team.
• Deep understanding of APAC consumer markets and cultural sensitivities.
• Experience using AI copywriting tools and embracing new tech in creative workflows.

Responsibilities

• Collaborate with the Design Director to translate objectives into innovative, performance-driven copy concepts.
• Develop clear, concise copy for Digital (paid social, display, site, email, video) and Traditional (OOH, radio, print).
• Ensure copy aligns with brand voice and adapts to regional nuances across APAC.
• Lead localization and culturally relevant content for APAC markets.
• Integrate AI tools into the copy workflow to speed drafting, generate variations, and improve performance.
• Present work to stakeholders, defending strategic choices with audience insights.
• Analyze KPIs and marketing data to steer copy decisions toward revenue and ROI.

Skills

Copywriting

AI copywriting tools

APAC market knowledge

Digital marketing

Tools

AI copywriting tools

Job description

HH Global seeks an experienced Strategic Marketing Copywriter to join its APAC-based in-house creative production team. You will craft compelling, high-impact copy across ATL, BTL, and TTL media, partnering with the Design Lead to align messaging with business goals.

Ideal candidates bring 5+ years in copywriting, a strong portfolio in digital marketing for tech brands, and fluency in English. Experience with AI tools and rapid-iteration workflows is valued.