Senior Content Copywriter

HH Global; Kuala Lumpur; On-site; MYR 110,000 - 160,000; Full time

Job summary

HH Global seeks an experienced Strategic Marketing Copywriter to join its APAC-based in-house creative production team. You will craft compelling, high-impact copy across ATL, BTL, and TTL media, partnering with the Design Lead to align messaging with business goals.

Ideal candidates bring 5+ years in copywriting, a strong portfolio in digital marketing for tech brands, and fluency in English. Experience with AI tools and rapid-iteration workflows is valued.

Qualifications

• 5+ years of copywriter experience, preferably in in-house or agency teams.
• Portfolio showing high-impact digital ad copy for global brands, esp. tech.
• Proven ability to work with Creative Strategists/Art Directors as a core team.
• Deep understanding of APAC consumer markets and cultural sensitivities.
• Experience using AI copywriting tools and embracing new tech in creative workflows.

Responsibilities

• Collaborate with the Design Director to translate objectives into innovative, performance-driven copy concepts.
• Develop clear, concise copy for Digital (paid social, display, site, email, video) and Traditional (OOH, radio, print).
• Ensure copy aligns with brand voice and adapts to regional nuances across APAC.
• Lead localization and culturally relevant content for APAC markets.
• Integrate AI tools into the copy workflow to speed drafting, generate variations, and improve performance.
• Present work to stakeholders, defending strategic choices with audience insights.
• Analyze KPIs and marketing data to steer copy decisions toward revenue and ROI.

Skills

Copywriting

AI copywriting tools

APAC market knowledge

Digital marketing

Tools

AI copywriting tools

Job description

Purpose of the Job

This role is a key part of a dedicated global in-house creative production team driving creative innovation within the marketing team of this long-time client - a global leader in the Tech industry. We are seeking a highly creative, results-oriented Strategic Marketing Copywriter to join the team based in APAC.

This role is a key part of a dedicated global in-house creative production team driving creative innovation within the marketing team of this long-time client - a global leader in the Tech industry. We are seeking a highly creative, results-oriented Strategic Marketing Copywriter to join the team based in APAC. Working in direct partnership the Design Lead, this role is pivotal in crafting compelling, high-impact copy across all media—Above-the-Line (ATL), Below-the-Line (BTL), and Through-the-Line (TTL)—with a primary focus on digital assets targeting the APAC markets. The successful candidate will bridge the gap between creative writing and business goals, designing persuasive, research-backed messaging that drives measurable business results (revenue, acquisition, ROI). You will analyze target audiences, define key differentiators, and ensure a consistent brand voice across platforms. You will possess a strong strategic mindset, exceptional copywriting skills, and a proven ability to leverage emerging technologies, including AI tools, to enhance creative output.

Key Responsibilities

Creative Strategy & Execution

• Collaborate closely with the Design Director to translate complex marketing objectives and strategic briefs into innovative, engaging, and performance-driven copy concepts and executions.
• Develop clear, concise, and persuasive copy for a wide range of marketing assets, including but not limited to:
• Digital: Paid Social Ads (copy and scripts), Display Ads, Website Landing Pages, Email Marketing, Video Scripts (short-form and long-form).
• Traditional/Integrated: Out-of-Home (OOH), Radio Scripts, Print Ads, and Integrated Campaign Taglines.
• Ensure all copy adheres to the client’s brand voice, tone, and style guidelines while optimizing for channel best practices and regional nuances, particularly for the varied APAC audiences.
• Lead the ideation and development of localized and culturally relevant content for APAC markets.

AI Integration & Innovation

• Proactively integrate AI and Generative AI tools into the copywriting workflow to accelerate drafting, generate variations, optimize for performance, and streamline content production, focusing on speed and scale.
• Stay current with advancements in creative technology and AI to continuously identify new ways to enhance the agency’s content offering and efficiency.
• Implement A/B testing copy frameworks, utilizing data and AI-driven insights to refine messaging and maximize conversion and engagement rates.

Collaboration & Performance

• Work collaboratively within a dynamic, fast-paced environment, taking constructive feedback and translating it into enhanced creative solutions.
• Understand and interpret key performance indicators (KPIs) and marketing data to inform strategic copy decisions and ensure creative output is directly aligned with driving revenue, acquisition, and return on investment (ROI).
• Present creative work confidently and articulately to internal stakeholders and client teams, defending strategic choices based on marketing objectives and audience insights.

Knowledge, Skill + Experience

• 5+ years of experience as a Copywriter, preferably within an in-house agency, creative agency, or marketing department, with a focus on large-scale digital marketing campaigns.
• Demonstrable portfolio showcasing high-impact, performance-driven digital advertising copy (social, display, video) for a global brand, ideally in the technology sector.
• Proven experience working directly with Creative Strategists and Art Directors as a core creative team.
• Deep understanding of the APAC consumer markets and cultural sensitivities.
• Exceptional ability to grasp complex technical concepts and translate them into simple, engaging, and consumer-friendly language.
• Proficiency in utilizing AI copywriting tools and a strong willingness to push the boundaries of technology in the creative process.
• Experience in copywriting for multiple platforms and campaign types (ATL, BTL, TTL).
• Fluency in English is a significant asset.
• Experience working within a rapid-iteration, agile creative production environment.
• Outstanding communication and presentation skills.

What does success look like?

Success in this role means becoming a trusted creative partner to both the Design Team and stakeholders, consistently delivering copy that is strategically sound, culturally relevant, and commercially impactful across APAC markets.

Partnering seamlessly with the creative team on this business, is critical in ensuring that the final output is of great value to the client and the consumer.