Senior Copywriter at Maker Lab

Maker Lab; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

Maker Lab in Kuala Lumpur is seeking a Senior Copywriter to join our team on site. You will own copy across campaigns and social content for a luxury hospitality client, partnering with the client’s regional brand team in a fast-paced environment.

The role emphasizes omnichannel writing, luxury tone mastery, and collaboration with senior directors and project managers to ensure timely delivery and high-quality output.

Qualifications

• BA/BS degree or equivalent experience.
• 7+ years of copywriting experience in agencies, consultancies or luxury brands.
• Strong background in social media and digital content strategy.
• Fluent English communication and presentation abilities.
• Ability to work autonomously in a fast-paced, start-up style environment.

Responsibilities

• Own omnichannel copywriting for campaigns and social content.
• Collaborate on a website reset to ensure luxury tone and compliance.
• Maintain and protect the brand voice across properties.
• Work with senior client teams and external managers from brief to delivery.
• Drive creative excellence with current trends in copy and content strategy.

Skills

Copywriting

Social media

Content strategy

Luxury brands

Project management

Autonomous work

Education

BA/BS degree

Job description

Apply for Senior Copywriter at Maker Lab in Kuala Lumpur, M14, MY. This Full time on site position offers great opportunities for career growth. Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Job Summary: We are looking for an experienced, adaptable Copywriter to join our team working on campaigns and social content for a prestigious global luxury hospitality client. You will step into a high-impact role, working directly alongside the client's core regional brand and marketing team in a flat, fast-paced environment where you are expected to own your lane while collaborating across the luxury team.

Omnichannel Copywriting:

Curate and write compelling written outputs, including always-on social content, monthly dedicated brand EDMs, ad-hoc campaign copy, and specialised content series.

Website Optimisation & Compliance:

Collaborate closely with a Project Specialist and the digital services team to execute a comprehensive hotel website reset. Review, adapt, and rewrite copy within global templates to ensure luxury compliance across individual hotel properties.

Tone of Voice Mastery:

Maintain, express, and protect the distinct luxury tone and "swim lanes" unique to each brand in the portfolio.

Collaborative Execution:

Work directly with the client’s Senior Director, Brand Directors, and external project managers from brief to final execution, flagging challenges early and keeping deliverables moving efficiently.

Creative Excellence:

Act as a vocal advocate for the newest trends in copywriting and digital content strategy.

You:

• BA/BS degree or equivalent experience
• 7+ years of copywriting experience, with prior experience and proven track record in social media and digital content strategy within an agency, consultancy or luxury companies.
• Passionate about all things content marketing, content creation, social and creative.
• Ability to work autonomously with a self-starter attitude in a start-up-like environment.
• Strong project management skills, ability to work on multiple projects simultaneously in a dynamic and constantly evolving matrix organisation.
• Exceptional verbal and written English communication and presentation skills.

Contract type: 6 month fixed term contract