Senior Copywriter/Content Writer

MyAtlas Digital; Kuala Lumpur; On-site; MYR 72,000 - 120,000; Full time

Job summary

MyAtlas Digital in Kuala Lumpur is seeking a Senior Content Writer to craft bold narratives that connect brand strategy with storytelling, turning briefs into compelling copy across blogs, social, videos, and whitepapers.

You will own content from ideation to publication, ensure SEO best practices, optimize for engagement, and collaborate with marketing, design, and operations to align campaigns with brand goals.

Qualifications

• Bachelor's degree in marketing, Communications, English or related field.
• 2–5+ years of content writing, copywriting or editorial experience.
• Strong portfolio across formats: long-form, short-form, campaigns.
• Fluency in English or Mandarin with strong storytelling and brand tone.
• Experience in SEO and content strategy.

Responsibilities

• Develop high-quality copy across formats: blogs, social, videos, infographics, whitepapers.
• Maintain brand voice, tone and messaging guidelines.
• Collaborate with marketing and creative teams on campaigns.
• Translate business goals into compelling copy to drive awareness and conversions.
• Plan content strategies and contribute to messaging frameworks.
• Coordinate with design, marketing, operations to ensure content supports campaigns.
• Own content deliverables from ideation to publication and ensure timelines.
• Optimize content for SEO to improve visibility and traffic.

Skills

Content writing

Copywriting

Editorial

SEO

Education

Bachelor's degree in marketing, Communications, English or related field

Tools

Analytics tools

Job description

As our Senior Content Writer, you'll be the creative mind shaping stories that spark attention, build emotion, and move audiences to action. You'll play a key role in crafting ideas that bridge brand strategy and storytelling, turning briefs into bold, compelling narratives. Your words will shape how audiences see, feel, and connect with our brands, transforming everyday touchpoints into stories that stick.

Key responsibilities

Develop high-quality, persuasive, and engaging copy across multiple formats: from blog posts and articles to social media content, videos, infographics, and whitepapers.

Ensure every piece of content reflects the brand's voice, tone, and messaging guidelines.

Collaborate with the marketing and creative teams to conceptualize campaigns and bring fresh ideas to life.

Translate business goals into impactful copy that drives awareness, engagement, and conversion.

Participate in content planning and creative strategy sessions, helping shape messaging frameworks and audience narratives.

Partner with design, marketing, operation, and other teams to ensure all content complements the campaign narrative.

Take ownership of content deliverables from ideation to publication, ensuring timelines and quality standards are met.

Optimize content for SEO, applying best practices to improve visibility and drive traffic.

About you

Bachelor's degree in marketing, Communications, English or related field.

2-5+ years of experience in content writing, copywriting, or editorial roles (preferably in an agency or brand setting).

Strong portfolio showcasing versatility across formats: long-form, short-form, and campaign copy/content.

Excellent command of English or Mandarin, with an instinct for storytelling and brand tone.

Experience in SEO, content strategy, and performance-driven writing.

Ability to juggle multiple projects and manage timelines independently.

Familiarity with social media trends, analytics tools, and emerging digital formats is a plus.

A collaborative spirit and passion for creating meaningful, idea-driven content.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Advertising, Marketing & Communications Services 51-100 employees

At MyAtlas Digital, we provide a comprehensive range of digital marketing solutions, including:

Digital Brand Consultancy

We are looking for individuals who are innovative, creative, and passionate about digital marketing. Strong analytical skills, adaptability, and a collaborative spirit are key qualities that make candidates stand out. A deep understanding of digital marketing trends and a desire to drive results are also essential.

At MyAtlas Digital, we provide a comprehensive range of digital marketing solutions, including:

Digital Brand Consultancy

We are looking for individuals who are innovative, creative, and passionate about digital marketing. Strong analytical skills, adaptability, and a collaborative spirit are key qualities that make candidates stand out. A deep understanding of digital marketing trends and a desire to drive results are also essential.