Senior Copywriter: Story-Driven Campaign Architect

MyAtlas Digital; Kuala Lumpur; On-site; MYR 72,000 - 120,000; Full time

Job summary

MyAtlas Digital in Kuala Lumpur is seeking a Senior Content Writer to craft bold narratives that connect brand strategy with storytelling, turning briefs into compelling copy across blogs, social, videos, and whitepapers.

You will own content from ideation to publication, ensure SEO best practices, optimize for engagement, and collaborate with marketing, design, and operations to align campaigns with brand goals.

Qualifications

• Bachelor's degree in marketing, Communications, English or related field.
• 2–5+ years of content writing, copywriting or editorial experience.
• Strong portfolio across formats: long-form, short-form, campaigns.
• Fluency in English or Mandarin with strong storytelling and brand tone.
• Experience in SEO and content strategy.

Responsibilities

• Develop high-quality copy across formats: blogs, social, videos, infographics, whitepapers.
• Maintain brand voice, tone and messaging guidelines.
• Collaborate with marketing and creative teams on campaigns.
• Translate business goals into compelling copy to drive awareness and conversions.
• Plan content strategies and contribute to messaging frameworks.
• Coordinate with design, marketing, operations to ensure content supports campaigns.
• Own content deliverables from ideation to publication and ensure timelines.
• Optimize content for SEO to improve visibility and traffic.

Skills

Content writing

Copywriting

Editorial

SEO

Education

Bachelor's degree in marketing, Communications, English or related field

Tools

Analytics tools

Job description

MyAtlas Digital in Kuala Lumpur is seeking a Senior Content Writer to craft bold narratives that connect brand strategy with storytelling, turning briefs into compelling copy across blogs, social, videos, and whitepapers.

You will own content from ideation to publication, ensure SEO best practices, optimize for engagement, and collaborate with marketing, design, and operations to align campaigns with brand goals.