Strategic APAC Copywriter: AI-Driven Performance

Clear Destination Inc.; Kuala Lumpur; On-site; MYR 90,000 - 120,000; Full time

Job summary

Clear Destination Inc. seeks a Strategic Marketing Copywriter to form a bridge between creative writing and business goals, delivering persuasive, research-backed messaging for APAC markets.

The role focuses on crafting compelling copy across ATL, BTL, and TTL with a primary emphasis on digital assets. You will leverage AI tools to accelerate drafts, test variations, and optimize for conversion, while aligning with brand voice and regional nuances.

Qualifications

• 5+ years of experience as a Copywriter, preferably in-house or agency or marketing department.
• Proven portfolio of high-impact digital advertising copy (social, display, video) for a global brand, tech sector preferred.
• Experience collaborating with Creative Strategists and Art Directors.
• Deep understanding of APAC consumer markets and cultural sensitivities.
• Able to translate complex technical concepts into simple, engaging language.
• Proficient in using AI copywriting tools to push creative boundaries.
• Experience across ATL, BTL, TTL campaigns.

Responsibilities

• Collaborate with the Design Director to translate objectives into engaging, performance-driven copy concepts.
• Write clear, concise copy for digital and traditional assets (social, display, landing pages, email, video, OOH, radio, print).
• Ensure copy aligns with brand voice and adapts to regional nuances in APAC.
• Lead localization and culturally relevant content for APAC markets.

Skills

Copywriting

APAC markets

Brand voice

AI tools

Performance marketing

Tools

AI copywriting tools

Job description

Clear Destination Inc. seeks a Strategic Marketing Copywriter to form a bridge between creative writing and business goals, delivering persuasive, research-backed messaging for APAC markets.

The role focuses on crafting compelling copy across ATL, BTL, and TTL with a primary emphasis on digital assets. You will leverage AI tools to accelerate drafts, test variations, and optimize for conversion, while aligning with brand voice and regional nuances.