Creative Copywriter

Brew Interactive; Kuala Lumpur; On-site; MYR 67,000 - 112,000; Full time

Job summary

Brew Interactive is seeking a Creative Copywriter in Malaysia who can turn insights into compelling copy for brands, campaigns and platforms. You’ll work with the Creative Director and strategy teams to craft memorable taglines, scripts and content that solve business problems.

The role emphasizes creative thinking, storytelling, and collaboration in a fast-paced agency environment, with a focus on delivering integrated copy across digital and offline channels.

Qualifications

• 3-4 years of professional copywriting experience in a creative, advertising or digital agency.
• A strong portfolio showing concept development and compelling copy.
• Excellent written and spoken English with sharp grammar, tone and detail.
• Experience writing for digital campaigns, social media, websites and video content.
• Ability to develop creative concepts beyond single pieces of copy.
• Strong branding and audience-focused communication understanding.
• Comfortable presenting ideas and collaborating across teams in a fast-paced agency.

Responsibilities

• Develop original creative concepts, campaign ideas and messaging from briefs and insights.
• Craft headlines, taglines and narratives that resonate with target audiences.
• Collaborate with Creative Director to ensure copy aligns with visuals and campaign direction.
• Contribute ideas during brainstorming, reviews and pitches.
• Write engaging copy across digital, social, print and OOH channels.
• Develop scripts for brand films, digital ads and social videos.
• Create content for websites, landing pages, emails and social media.
• Adapt messaging for different audiences and stages of the customer journey.
• Translate complex propositions into simple, engaging stories and develop distinct brand voices.
• Present concepts and copy rationale to teams and clients; manage multiple projects with deadlines.

Skills

Copywriting

Portfolio

English proficiency

Digital campaigns

Branding

Presentation

Team collaboration

Job description

Full-time | 3-4 years of experience | Creative & Digital Agency

About the Role

We're looking for a Creative Copywriter who can turn insights into ideas and ideas into words that make people stop, think and act.

You’ll work closely with our Creative Director, strategy and digital teams to develop compelling concepts and impactful copy across brands, campaigns and platforms. From crafting memorable campaign taglines to scripting engaging brand films, you’ll play a key role in bringing creative ideas to life.

We're looking for someone who doesn't just write well, but thinks creatively, challenges the obvious and understands how great storytelling can solve business problems.

Key Responsibilities

Develop original creative concepts, campaign ideas and messaging based on client briefs and strategic insights.

Craft compelling headlines, taglines and campaign narratives that resonate with target audiences.

Collaborate closely with the Creative Director to develop and refine integrated creative concepts, ensuring copy, visuals and campaign direction work cohesively together.

Contribute fresh ideas during brainstorming sessions, creative reviews and pitches.

Copywriting & Content Creation

Write engaging, persuasive and on-brand copy across digital, social, print and out-of-home (OOH) channels.

Develop scripts for brand films, digital advertisements and social media videos.

Create content for websites, landing pages, email campaigns and social media.

Adapt messaging across different audiences, platforms and stages of the customer journey.

Brand Storytelling & Collaboration

Translate complex products and business propositions into simple, engaging stories.

Develop distinctive brand voices across different clients and industries.

Work with strategists and designers to ensure creative ideas align with audience insights and campaign objectives.

Present creative concepts and copywriting rationale to internal teams and clients.

Manage multiple projects while maintaining creative quality and meeting deadlines.

Requirements

3-4 years of professional copywriting experience, preferably within a creative, advertising or digital marketing agency.

A strong portfolio demonstrating creative conceptualisation, campaign thinking and compelling copywriting.

Excellent command of written and spoken English, with a sharp eye for grammar, tone and detail.

Experience writing for digital campaigns, social media, websites and video content.

Ability to develop creative concepts beyond individual pieces of copy.

Strong understanding of branding, advertising and audience-driven communication.

Comfortable presenting ideas, collaborating across teams and incorporating feedback.

A proactive attitude and ability to thrive in a fast-paced agency environment.

Nice to Have

Experience developing integrated online and offline campaigns.

Familiarity with SEO, UX writing and conversion-focused copywriting.

Experience working on B2B and B2C brands.

Understanding of AI-assisted creative tools and their practical applications.

What We’re Looking For

We value curious creative thinkers who can find interesting angles in ordinary briefs, turn complicated information into simple ideas and recognise that the best copy isn't always the cleverest line - it's the one that connects with people.

Since our founding in 2009, our agency has continually refined its model to strike the perfect balance between the scale of a large agency and the agility of a boutique team. We craft fully customised strategies tailored to your business goals, never relying on templates.

As your company evolves, we adapt and pivot to stay aligned with your needs. Our pricing is more conservative than large agencies, with no minimum budget required. Ultimately, we aim to act as an extension of your marketing team - driving collaboration, flexibility, and long-term profitability.

Since our founding in 2009, our agency has continually refined its model to strike the perfect balance between the scale of a large agency and the agility of a boutique team. We craft fully customised strategies tailored to your business goals, never relying on templates.

As your company evolves, we adapt and pivot to stay aligned with your needs. Our pricing is more conservative than large agencies, with no minimum budget required. Ultimately, we aim to act as an extension of your marketing team - driving collaboration, flexibility, and long-term profitability.