Senior Copywriter (3 months' contract)

Cheil Malaysia; Kuala Lumpur; On-site; MYR 60,000 - 110,000; Full time

Job summary

Cheil Malaysia is seeking a Senior Copywriter who can turn insights, culture and ideas into compelling stories across branding and advertising. Collaborate with creative, brand and multidisciplinary teams to shape copy direction for campaigns.

Work hand-in-hand with Art Directors and designers to ensure words and visuals speak the same language, creating work that feels cohesive, fresh and culturally relevant.

Qualifications

• Bachelor's Degree/Post Graduate Diploma/Professional Degree in Advertising/Media, Linguistics/Languages or equivalent.
• Impeccable English writing skills with a keen eye for grammar and spelling.
• At least 6 years of working experience in the related field.
• Ability to evaluate creative relative to strategy and for executional impact.
• Conceptualize and develop creative copy pitches.

Responsibilities

• Collaborate with creative, brand and multidisciplinary teams to shape copy direction for campaigns.
• Work with Art Directors and designers to ensure words and visuals speak the same language.
• Create high-quality copy across advertising, social, digital, film, activations and other touchpoints.
• Turn client briefs and business challenges into sharp, effective copy and creative solutions.
• Prepare and present creative ideas and campaigns confidently to clients.

Skills

English writing

Public speaking

Presentation skills

Creative copywriting

Campaign ideation

Education

Bachelor's Degree in Advertising/Media/Linguistics

Job description

• Hungry for new business, big ideas and creative pitches. Always ready to challenge the brief, push boundaries and create work people actually want to talk about.
• A conceptually strong, digitally savvy Senior Copywriter who knows how to turn insights, culture and ideas into compelling stories across every medium.
• Collaborate closely with creative, brand and multidisciplinary teams to shape concepts and define the right copy direction for branding and advertising initiatives.
• Work hand-in-hand with Art Directors and designers to make sure words and visuals speak the same language, creating work that feels cohesive, fresh and culturally relevant.
• Create high-quality, engaging copy across advertising, social, digital, film, activations, sales promotions and other brand touchpoints.
• Bring fresh perspectives and innovative ideas to the table by tapping into creativity, experience, culture and conversations happening around us.
• Turn client briefs and business challenges into sharp, effective copy and creative solutions that connect with people.
• Make informed creative recommendations and push for ideas that are not just safe, but meaningful and impactful.
• Collaborate with clients and internal teams to develop creative copy that brings campaign ideas to life.
• Adapt and extend campaign copy across different platforms while keeping the core idea strong and consistent.
• Maintain high creative standards by reviewing and refining work for accuracy, quality and consistency, while keeping an eye on timelines and budgets.
• Take ownership from idea to execution, working with relevant teams to deliver projects from start to finish.
• Prepare and present creative ideas and campaigns confidently to clients.
• Ensure projects are delivered on time, without compromising on creative quality.
• Review and refine existing copy based on feedback, always looking for ways to make the work sharper and stronger.
• Attend TVC and social shoots to ensure the creative vision comes through, including managing last-minute changes when needed.
• Take on the challenge of developing and leading integrated 360° campaigns across digital, social, film, print, OOH, activation and experiential.
• Be an active creative force in new business pitches—from cracking the brief and finding the big idea to developing compelling campaign narratives and 360° executions.
• Collaborate across disciplines to turn big ideas into culturally relevant brand experiences that live beyond a single ad.
• Stay curious, keep learning and bring new energy, perspectives and ideas into the agency and the work.
• Assist in other related matters as instructed by your immediate superior.
• Assist the Company in any ad-hoc matters from time to time.

Job Requirements:

• Candidate must possess at least Bachelor's Degree/Post Graduate Diploma/Professional Degree in Advertising/Media, Linguistics/Languages or equivalent.
• Impeccable English writing skills with a proficiency in grammar and spelling, and a keen eye for detail.
• At least 6 Year(s) of working experience in the related field is required for this position.
• In-depth skills to evaluate creative relative to strategy and for executional impact, judge effectiveness and success of achieving desired objectives.
• Effectively composes persuasive and useful content and written copy according to corresponding advertising purpose.
• Conceptualize and develop creative copy pitches.
• Shows expert skills in writing and speaking such as public speaking and presentation in order to effectively provide the knowledge as well as increase the levels of understanding and acceptance among the audiences.