Social Media Operations Manager – AI Content & Multi-Account (Travel)

Welsend; Kuala Lumpur; In loco; MYR 60.000 - 110.000; Tempo pieno

Descrizione del lavoro

Welsend in Malaysia seeks a proactive social media specialist to grow a travel brand across Malaysia. You will manage 1,000+ accounts and leverage our in-house AI system to generate localized content for hotels, attractions and local experiences.

You will craft content across English, Malay and Chinese, run TikTok, Facebook, Instagram, YouTube and Xiaohongshu, and work closely with the tech team to optimize campaigns and launches.

Competenze

• Experience running social media for overseas markets, with Malaysia experience preferred.
• Ability to tailor content to different audiences and cultures.
• Track and optimize content using data (reach, engagement, CAC, GMV).
• Experience handling many accounts concurrently is a plus.
• Comfortable working with a tech team on AI-driven content systems.

Mansioni

• Manage 1,000+ social media accounts, group by positioning and audience, keep active and growing.
• Build content templates in our AI system and create varied content in English, Malay and Chinese.
• Run TikTok, Facebook, Instagram, YouTube and Xiaohongshu with country-specific content.
• Monitor reach, policy issues and SOPs to keep accounts compliant and secure.
• Track content performance daily/weekly/monthly and use results to improve content.
• Collaborate with the tech team in China and local marketing on campaigns and launches.

Conoscenze

English fluency

Mandarin fluency

Malay language

Social media management

Multi-account management

Analytics

Strumenti

AI content tools

Social media management platforms

Descrizione del lavoro

We’re looking for someone to grow our travel brand on social media in Malaysia. You’ll manage 1,000+ accounts and use our in-house AI system to produce localized content at scale for hotels, attractions and local travel experiences.

Responsibilities

• Manage 1,000+ social media accounts. Group them by positioning and audience, and keep them active and growing.
• Build content templates in our AI system, then use it to create varied content in English, Malay and Chinese so accounts don’t look the same.
• Run TikTok, Facebook, Instagram, YouTube and Xiaohongshu with travel content that fits Malaysia’s multicultural audience and each platform’s algorithm.
• Watch accounts for reach drops and policy issues, and set up SOPs that keep the account network compliant and secure.
• Track content, traffic and sales data (GMV, conversion rate, CAC) every day, week and month, and use the results to improve content.
• Work with our tech team in China on AI system needs, and with local marketing on campaigns, Google Ads and product launches.

Requirements

• Experience running social media for overseas markets. Malaysia experience preferred.
• Good knowledge of Facebook, Instagram and TikTok rules. Experience running many accounts at once is a plus.
• Able to tailor content to different audiences, and has built a social channel from scratch.
• Travel or hospitality background preferred. Social media experience in Hong Kong or Southeast Asia is a plus.
• Comfortable with AI tools and keen to work closely with a tech team.
• Fluent Mandarin and good English. Malay or Cantonese is a plus.
• Self-driven and results-focused, and comfortable testing new channels.

Why Join Us

• Build an AI-driven content operation from the ground up, work with our own AI tools and a regional team, and make a direct impact on business growth.