Social Media Associate

PT. Modular Kuliner Indonesia; Kuala Lumpur; On-site; MYR 36,000 - 54,000; Full time

Job summary

PT. Modular Kuliner Indonesia is seeking a driven Social Media Coordinator to manage the Malaysia market's online presence across Hangry brands. You will plan monthly content calendars, execute campaigns, and publish posts that resonate with local audiences.

You will monitor performance using analytics, identify local trends and cultural insights, and translate data into actionable recommendations. Collaborate with brand strategists and designers to ensure timely, high-quality content across

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 1–2 years of experience in content planning, social media, copywriting, or digital marketing.
• Experience in F&B, lifestyle, consumer brands, or agency environments is a plus.
• Strong understanding of Malaysia's social media landscape and consumer behavior.

Responsibilities

• Manage and maintain social media presence for Hangry brands in Malaysia.
• Plan monthly content calendars, campaigns, and publishing schedules.
• Identify local trends and cultural insights for relevant content.
• Monitor content performance and translate insights into recommendations.
• Collaborate with brand strategists, designers, and stakeholders for high-quality content.

Skills

Social media management

Content planning

Copywriting

Digital marketing

Analytics

Project management

Stakeholder management

Meta Business Suite

TikTok Business

Google Analytics

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Meta Business Suite

TikTok Business

Google Analytics

Job description

Manage and maintain the social media presence of multiple Hangry brands in the Malaysia market, acting as an extension of HQ and owning Malaysia’s social media-related matters.

Plan and manage monthly content calendars, promotional campaigns, and publishing schedules across social media platforms.

Identify local trends, audience behaviors, cultural insights, and content opportunities to develop relevant and engaging content for the Malaysian market.

Monitor content performance and translate insights into actionable recommendations to continuously improve content strategy.

Collaborate with brand strategists, graphic designers, and internal stakeholders to ensure timely, high-quality content execution across multiple brands.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field (fresh graduates with relevant internship experience are welcome).
• 1–2 years of experience in content planning, social media, copywriting, or digital marketing.
• Experience in F&B, lifestyle, consumer brands, or agency environments is a plus.
• Strong understanding of Malaysia's social media landscape, creator trends, platform updates, and consumer behavior.
• Passionate about social media, with the ability to identify trends, audience insights, and content opportunities, and translate them into actionable content recommendations.
• Highly proactive and self-driven, with a strong ownership mindset and the ability to work independently with minimal supervision.
• Strong communication, stakeholder management, analytical, organizational, and project management skills, with the ability to manage multiple brands simultaneously.
• Proficient in Meta Business Suite, TikTok Business, Google Analytics, or similar digital marketing tools.