Social Media Lead & Content Creator — Live Commerce

Victual Industries Sdn Bhd; Subang Jaya; On-site; MYR 56,000 - 89,000; Full time

Benefits offered by this job

Training & Development

Performance bonus

Free Parking

Mon-Fri 8:30am-5:30pm

Job summary

Victual Industries Sdn Bhd in Malaysia is seeking a hands-on Social Media Specialist to lead our brand across Facebook, Instagram, TikTok, and Shopee with engaging content and data-driven campaigns. You’ll craft creative posts, manage live sessions, and grow the online community using AI tools to accelerate results.

You’ll drive campaigns end-to-end, monitor metrics, and collaborate with a small team from Bandar Bukit Puchong in a fast-paced food retail/e commerce setting.

Qualifications

• 2–3 years hands-on experience in social media, content creation, or live hosting.
• Fluent in English and Bahasa Malaysia; Mandarin a plus.
• Sales-driven mindset with ability to convert engagement into action.

Responsibilities

• Develop and execute social media strategies aligned with marketing goals and brand identity.
• Create visually appealing, on-brand content for Facebook, Instagram, TikTok, and Shopee, including live streaming and on-the-ground activities.
• Stay ahead of trends and competitor activity to spot opportunities for improvement.
• Identify ways to influence audience perception and speak publicly about our social strategy.
• Maintain a consistent posting schedule across platforms and engage with followers promptly.
• Monitor channels 24/7 to maintain a positive online presence.
• Develop and launch social media campaigns and manage budgets, tracking ROI.
• Analyze performance, provide insights, and report on KPIs.
• Lead TikTok and Shopee live sessions and convert viewers into customers.

Skills

Social media management

Content creation

Live hosting

Sales-driven

Communication (English & Bahasa)

Analytical mindset

Education

Diploma or Bachelor’s in Marketing/Communications

Tools

Microsoft Word

Excel

PowerPoint

SEO/AEO

Job description

Victual Industries Sdn Bhd in Malaysia is seeking a hands-on Social Media Specialist to lead our brand across Facebook, Instagram, TikTok, and Shopee with engaging content and data-driven campaigns. You’ll craft creative posts, manage live sessions, and grow the online community using AI tools to accelerate results.

You’ll drive campaigns end-to-end, monitor metrics, and collaborate with a small team from Bandar Bukit Puchong in a fast-paced food retail/e commerce setting.