Social Media Specialist / Content Creator

Victual

Selangor

On-site

MYR 48,000 - 72,000

Full time

2 days ago

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Benefits offered by this job

Career advancement

Training & Development

Performance bonus

Free Parking

Mon-Fri 8:30–17:30

Job summary

Victual is seeking a creative Social Media Specialist to lead our brand on Facebook, Instagram, TikTok and Shopee, crafting engaging content and driving live commerce.

You will run data-driven campaigns, manage live sessions, grow our online community, and leverage AI tools to accelerate content creation and strategy. This fast-paced, sales-driven role fits extroverts who can convert followers into customers and collaborate across teams in Bandar Bukit Puchong.

Qualifications

2–3 years hands-on experience in social media, content creation, or live hosting.

Responsibilities

Develop and execute social media strategies aligned with marketing goals and brand identity.
Create on-brand content for Facebook, Instagram, TikTok and Shopee; posting, live sessions, filming, design.
Monitor trends and competitor activity to spot opportunities for improvement.
Engage with followers; respond to comments, messages, and inquiries.
Track KPIs and ROI; provide actionable insights and recommendations.
Lead TikTok and Shopee live sessions; optimize GMV.
Leverage AI platforms to accelerate content creation and strategy.
Stay updated on new tools and best practices.

Skills

Social media

Sales-driven

Content creation

Facebook

Instagram

TikTok

Shopee

Live hosting

Campaign management

Analytics

English

Bahasa Malaysia

Mandarin

Transportation

SEO/AEO

MS Office

Education

Diploma or Bachelor's in Marketing/Communication

Tools

Microsoft Word

Excel

PowerPoint

Job description

Jora Malaysia will close on 16th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Social Media Specialist / Content Creator

About the role

We are looking for a creative, sales-driven Social Media Specialist to lead our brand's presence across Facebook, Instagram, TikTok, and Shopee. You will craft engaging content, run data-driven campaigns, manage live commerce initiatives, and grow our online community, all while leveraging modern AI tools to amplify our impact.

This is a hands-on role perfect for someone who is extroverted and likes to enjoy fast-paced world of social commerce, with the goal of converting followers into customers.

Key responsibilities

Strategy & Content

Develop and execute social media strategies aligned with our marketing goals and brand identity.
Create visually appealing, on-brand content for Facebook, Instagram, TikTok, and Shopee. This includes social media posting, live-streaming, on-the-ground sales, filming, graphic design, live interview.
Stay ahead of trends and competitor activity to spot innovation and improvement opportunities.
Identify ways to influence audience perception and speak publicly about our social strategy.
Maintain a consistent posting schedule across all platforms.
Actively engage with followers. Ability to respond to comments, messages, and inquiries promptly.
Monitor channels 24/7 to maintain a strong account rating and positive online presence.

Campaigns & Performance

Develop and launch social media campaigns that reach target audiences and hit marketing objectives.
Manage social media budgets efficiently and track ROI.
Analyze performance using industry tools and metrics; provide actionable insights and recommendations.
Track and report on KPIs to demonstrate campaign impact.

Lead TikTok and Shopee live sessions (including GMV Max optimization).
Convert viewers into customers through strategic, engaging live hosting.
Leverage AI platforms (Claude, ChatGPT, Gemini, Higgsfield) to accelerate content creation and strategy.
Stay updated on new tools and best practices.

Who You Are

Must-Have

2–3 years of hands-on experience in social media, content creation, or live hosting.
Sales-driven mindset: You know how to convert audience engagement into customer action.
Platform expertise: Proficient on Facebook, Instagram, TikTok, Shopee, and Shopee/TikTok live.
Campaign track record: Proven success developing and executing social media campaigns.
Self-driven: Disciplined, determined, strong willingness to learn, and proactive with a sense of urgency.
Multitasker: Resourceful, meticulous, strong problem-solver, reliable.
Communication: Fluent in English and Bahasa Malaysia (written and spoken); Mandarin a plus.
Own transportation: Required for Bandar Bukit Puchong location.
Tech-savvy: Comfortable with Microsoft Word, Excel, PowerPoint; familiar with SEO/AEO.
Soft skills: Creativity, open-mindedness, team player, positive attitude, worldwide perspective.
Analytical acumen: Someone who can identifies pain-point and strength, and a problem solver.
Initiative: Someone who thrives in a collaborative environment with like-minded professionals. Ability to guide and run a social media team in the future.