Social Media Executive

Freelancing; Malaysia; On-site; MYR 44,640 - 78,120; Full time

Job summary

Atome Financial is seeking a Social Media Executive to plan, create, publish, and optimize content across Atome MY social platforms to grow brand awareness, engagement, and community.

You will collaborate with internal teams, designers, and KOLs to execute campaigns, monitor performance, and ensure content aligns with the brand voice and business goals. A fast-paced environment and multi-campaign management are part of the role.

Qualifications

• Bachelor’s Degree in Marketing, Communications, Mass Communication, Business, or a related field.
• 1–3 years of experience in social media management, digital marketing, or content marketing.
• Strong understanding of major social platforms and their algorithms.
• Excellent copywriting and storytelling skills in English (Malay and Chinese are an added advantage).
• Experience using scheduling and analytics tools (e.g., Meta Business Suite, Sprout Social, Hootsuite, Vista Social).
• Basic understanding of Figma, Adobe Creative Suite, CapCut, or video editing tools is a plus.
• Able to work in a fast-paced environment and manage multiple campaigns simultaneously.

Responsibilities

• Develop and execute monthly social media content calendars across Atome MY social platforms.
• Create engaging content, copy and work with designers to produce high-quality visual content.
• Publish and schedule content on platforms such as Instagram, TikTok, Facebook, and Threads.
• Manage daily community engagement by responding to comments, messages, and mentions promptly and professionally.
• Monitor social media trends, updates, memes, and viral content to identify opportunities for real-time marketing.
• Coordinate and manage influencer (KOL/KOC) collaborations, including briefing, content review, and campaign execution.
• Plan and execute social media campaigns, giveaways, and brand activations to increase engagement and reach.
• Track campaign performance using platform analytics and reporting tools, providing actionable insights and recommendations.
• Analyze key social media metrics, including reach, engagement, follower growth, video views, CTR, and conversion performance.
• Support paid social campaigns by providing creative assets and monitoring campaign performance.

Skills

Copywriting

Social media management

Content marketing

Storytelling

Analytics

Education

Bachelor’s Degree in Marketing, Communications, Mass Communication, Business, or a related field

Tools

Meta Business Suite

Sprout Social

Hootsuite

Vista Social

Figma

Adobe Creative Suite

CapCut

Job description

Headquartered in Singapore, Atome Financial is building a world-class tech-enabled financial services platform that is the best companion of our customers’ lifetime. As a part of the Advance Intelligence Group, a Series D fintech unicorn and ranked Top 10 on LinkedIn’s 2023 Top Singapore StartUps list with over 1,400+ staff worldwide, we are united by a shared vision and purpose: to Advance with Intelligence for a Better Life–for our customers, colleagues, and communities.

Geographic Reference

Atome Financial operates in 5 ASEAN markets (Singapore, Malaysia, Indonesia, Philippines, and Thailand). We have 3 key products:

• Atome BNPL: A leading buy now pay later brand in ASEAN and partners with thousands of online and offline brands
• Atome Card: A pay-later anywhere card.
• Kredit Pintar: A leading Indonesian digital lending app, regulated and supervised by Indonesia’s Financial Services Authority (OJK).

Our culture is built on values that are core to who we are and what we stand for:

1. We foster anINNOVATIONmindset

2. We achieve results withEFFICIENCYand excellence

3. We take pride in theQUALITYof our work

4. We upholdINTEGRITYin all we do

5. We embraceCOLLABORATIONto work across business lines and borders

The Social Media Executive is responsible for planning, creating, publishing, and optimizing content across Atome MY social media platforms to grow brand awareness, engagement, and community. This role works closely with internal teams, creative designers, KOLs, etc. to execute social campaigns, monitor performance, and ensure all content aligns with the brand’s voice and business objectives.

Key Responsibilities

• Develop and execute monthly social media content calendars across Atome MY social platforms.
• Create engaging content, copy and work with designers to produce high-quality visual content.
• Publish and schedule content on platforms such as Instagram, TikTok, Facebook, and Threads.
• Manage daily community engagement by responding to comments, messages, and mentions promptly and professionally.
• Monitor social media trends, updates, memes, and viral content to identify opportunities for real-time marketing.
• Coordinate and manage influencer (KOL/KOC) collaborations, including briefing, content review, and campaign execution.
• Plan and execute social media campaigns, giveaways, and brand activations to increase engagement and reach.
• Track campaign performance using platform analytics and reporting tools, providing actionable insights and recommendations.
• Analyze key social media metrics, including reach, engagement, follower growth, video views, CTR, and conversion performance.
• Support paid social campaigns by providing creative assets and monitoring campaign performance.

Brand Management

Requirements

• Bachelor’s Degree in Marketing, Communications, Mass Communication, Business, or a related field.
• 1–3 years of experience in social media management, digital marketing, or content marketing.
• Strong understanding of major social platforms and their algorithms.
• Excellent copywriting and storytelling skills in English (Malay and Chinese are an added advantage).
• Experience using scheduling and analytics tools (e.g., Meta Business Suite, Sprout Social, Hootsuite, Vista Social).
• Basic understanding of Figma, Adobe Creative Suite, CapCut, or video editing tools is a plus.
• Able to work in a fast-paced environment and manage multiple campaigns simultaneously.