Assistant Manager, Social Media

YC Capital Group of Companies; Kuala Lumpur; Sur place; MYR 90 000 - 120 000; Plein temps

Résumé du poste

Ayam Gepuk Pak Gembus is seeking an Assistant Manager, Social Media (Mandarin Speaker) to build a dynamic Mandarin-focused social media presence. You will craft bilingual content, manage communities, and lead campaigns across TikTok, Instagram and Facebook while aligning with brand voice.

The role requires Mandarin fluency, strong copy and analytics, and the ability to drive engagement in a fast-paced F&B environment.

Qualifications

• Bachelor's Degree or Diploma in Marketing, Mass Communication, Digital Marketing, Media, Communications or related field.
• 3–5 years of experience in Social Media, Digital Marketing, Content Marketing, or related role.
• Mandarin speaking and writing proficiency is required to manage Mandarin content and communicate with Chinese-speaking audiences.
• Strong understanding of TikTok, Instagram, Facebook, and short-form video content.
• Experience with KOLs, influencers, creators, or digital agencies is an advantage.
• Bahasa Malaysia is an added advantage.

Responsabilités

• Develop and execute social media strategies aligned with brand and marketing objectives.
• Manage and grow the brand's social media presence across platforms such as TikTok, Instagram, Facebook.
• Develop Mandarin-focused content strategies to engage Chinese-speaking audiences.
• Maintain brand tone, visual identity, and communication standards across platforms.
• Plan and develop engaging content including short-form videos, Reels, TikTok videos, posts, stories, and campaigns.
• Create Mandarin and bilingual copy for social content, captions, campaigns, and announcements.
• Collaborate with creative teams, designers, videographers, influencers, and agencies to produce high-quality content.
• Develop content ideas based on F&B trends, customer behaviour, seasonal campaigns, and trends.
• Monitor comments, messages, reviews, and online conversations in Mandarin and respond professionally.
• Identify Mandarin-speaking communities, creators, KOLs, and platforms for collaborations.
• Support and execute social media campaigns, product launches, promotions, and brand activations.
• Coordinate influencer campaigns, content requirements, timelines, and deliverables.
• Monitor campaign performance and prepare post-campaign reports.
• Monitor social media performance, engagement, reach, followers, views, conversions and other KPIs.
• Analyse content performance and identify opportunities for improvement.
• Prepare regular social media performance reports and recommendations for management.
• Use insights to continuously improve content strategy.
• Stay updated on latest social media trends, platform features, memes, and F&B trends.
• Monitor competitors and relevant F&B brands for opportunities.
• Translate trends into creative content ideas.
• Monitor online conversations and customer feedback; escalate issues as needed.
• Support social media crisis communication when required.
• Ensure published content follows company policies and brand guidelines.
• Coordinate with Marketing, Operations, Creative and other departments to support brand initiatives.
• Assist Marketing Manager/Head of Marketing in planning and other projects.
• Guide and support junior team members.

Connaissances

Mandarin speaking

Copywriting

Analytical skills

Project management

Social media management

Content creation

English proficiency

KOLs/influencers collaboration

Trend monitoring

Formation

Bachelor's or Diploma in Marketing / Mass Communication / Digital Marketing

Description du poste

We are looking for a creative, data-driven, and highly energetic Assistant Manager, Social Media (Mandarin Speaker) to strengthen the social media presence of Ayam Gepuk Pak Gembus.

The role will be responsible for developing and executing social media strategies, creating engaging Mandarin and bilingual content, managing online communities, and driving brand awareness and engagement across key social media platforms.

The ideal candidate understands Mandarin-speaking audiences, social media trends, F&B consumer behaviour, and short-form video content, with the ability to turn creative ideas into engaging campaigns.

Key Responsibilities

• Develop and execute social media strategies aligned with overall brand and marketing objectives.
• Manage and grow the brand's social media presence across platforms such as TikTok, Instagram, Facebook, and other relevant channels.
• Develop Mandarin-focused content strategies to reach and engage Chinese-speaking audiences.
• Maintain the brand's tone of voice, visual identity, and communication standards across platforms.

2. Content Creation & Campaigns

• Plan and develop engaging content including short-form videos, Reels, TikTok videos, posts, stories, and campaign materials.
• Create Mandarin and bilingual copywriting for social media content, captions, promotional campaigns, and announcements.
• Work closely with the creative team, designers, videographers, influencers, and agencies to produce high-quality content.
• Develop creative content ideas based on F&B trends, customer behaviour, seasonal campaigns, and trending topics.
• Participate in content shoots, outlet visits, events, and promotional activities when required.
• Develop content and engagement approaches specifically for Mandarin-speaking audiences.
• Monitor comments, messages, reviews, and online conversations in Mandarin.
• Respond to customer enquiries and comments professionally while maintaining the brand's tone.
• Identify relevant Mandarin-speaking communities, creators, KOLs, and online platforms for potential collaboration.

4. Social Media Campaign & KOL Management

• Support and execute social media campaigns, product launches, promotions, and brand activations.
• Identify suitable Mandarin-speaking KOLs, influencers, creators, and content partners.
• Coordinate influencer collaborations, content requirements, campaign timelines, and deliverables.
• Monitor campaign performance and prepare post-campaign reports.

5. Social Media Analytics & Performance

• Monitor social media performance, engagement, reach, followers, views, conversions, and other relevant KPIs.
• Analyse content performance and identify opportunities for improvement.
• Prepare regular social media performance reports and recommendations for management.
• Use insights and audience data to continuously improve content strategy.

6. Trend & Competitor Monitoring

• Stay updated on the latest social media trends, viral content, platform features, memes, and F&B trends.
• Monitor competitors and relevant F&B brands to identify market opportunities.
• Translate relevant trends into creative and brand-appropriate content ideas.

7. Community & Brand Reputation

• Monitor online conversations and customer feedback related to the brand.
• Escalate potential customer complaints, negative reviews, or reputational issues to the relevant team.
• Support social media crisis communication when required.
• Ensure all published content follows company policies and brand guidelines.

8. Team & Stakeholder Collaboration

• Work closely with Marketing, Operations, Creative, and other departments to support brand initiatives.
• Coordinate with outlet teams to source content, customer stories, promotions, and on-ground activities.
• Assist the Marketing Manager / Head of Marketing in social media planning and other marketing projects.
• Guide and support junior social media team members where required.

Requirements

• Bachelor's Degree or Diploma in Marketing, Mass Communication, Digital Marketing, Media, Communications, or a related field.
• Minimum 3–5 years of experience in Social Media, Digital Marketing, Content Marketing, or a related role.
• Experience in the F&B, retail, lifestyle, hospitality, or consumer brand industry is an advantage.
• Mandarin speaking and writing proficiency is required to manage Mandarin content and communicate effectively with Chinese-speaking audiences.
• Good command of English; Bahasa Malaysia is an added advantage.
• Strong understanding of TikTok, Instagram, Facebook, and short-form video content.
• Strong copywriting and storytelling skills.
• Creative, trend-sensitive, and able to identify content opportunities quickly.
• Experience working with KOLs, influencers, creators, or digital agencies is an advantage.
• Strong analytical skills with the ability to interpret social media insights and performance data.
• Proficient in social media management and analytics tools.
• Comfortable working in a fast-paced F&B environment, including outlet visits, events, and content shoots.
• Strong communication, coordination, and project management skills.