Senior Marketing Executive (Content & Marketing)

Triple Y Studio; Kuala Lumpur; On-site; MYR 52,000 - 76,000; Full time

Benefits offered by this job

Bonus and salary increment机会

EPF / SOCSO

Office located with LRT access

Medical leave & medical allowance

Annual leave & public holidays

OT allowance (if applicable)

Job summary

Triple Y Studio in Kuala Lumpur seeks a creative Senior Marketing Executive (Content & Marketing) with strong content writing and storytelling skills to support a wide range of marketing activities. You will craft content for IG, TikTok, blogs, and campaigns, turning trends into engaging content.

You will collaborate with cross-functional teams to plan and execute digital campaigns, stay ahead of trends, and contribute to marketing initiatives.

Qualifications

• At least 2 years of experience in content writing, scriptwriting, or digital marketing.
• Strong writing and storytelling skills with an eye for social media hooks.
• Experience with IG/TikTok content or short-form video scripts is advantageous.
• Ability to turn trends and concepts into engaging content across platforms.

Responsibilities

• Develop engaging content, scripts, copy, and storylines for ads, social media, campaigns, and marketing materials.
• Create content for IG, TikTok, blogs, internal campaigns, and other digital platforms.
• Develop ideas and turn trends into relevant content and marketing opportunities.
• Support planning and execution of digital marketing campaigns, events, and promotions.
• Work with creative, marketing, and production teams from concept to execution.
• Stay updated on trends across Instagram, TikTok, Xiaohongshu (XHS) and other platforms.
• Assist with other marketing projects and ad-hoc tasks as required.
• Track campaign performance and suggest improvements.

Skills

Content writing

Storytelling

Social media

Scriptwriting

Digital marketing

Editing

Tools

IG

TikTok

Job description

Senior Marketing Executive (Content & Marketing)

We are looking for a creative Senior Marketing Executive (Content & Marketing) who is strong in content writing and storytelling, while also being able to support a wide range of marketing activities. You will be involved in creating content, developing campaigns, supporting social media, and bringing marketing ideas from concept to execution.

Key responsibilities

• Develop engaging content, scripts, copy, and storylines for Ads, social media, campaigns, and other marketing materials
• Create content for IG, TikTok, blogs, internal campaigns, and other digital platforms
• Develop creative ideas and turn trends into relevant content and marketing opportunities
• Support the planning and execution of digital marketing campaigns, events, and promotional activities
• Work closely with creative, marketing, and production teams to bring ideas from concept to execution
• Stay updated on the latest trends across Instagram, TikTok, Xiaohongshu (XHS) and other relevant social platforms
• Assist with other marketing projects and ad-hoc tasks when required
• Track campaign performance and contribute ideas for improvement

About you

• at least 2 years of experience in content writing, scriptwriting, copywriting, digital marketing, or a related field
• Strong writing and storytelling skills with a good sense of social media content and hooks
• Experience with IG/TikTok content or short-form video scripts is an advantage
• Creative and able to turn trends, ideas, and concepts into engaging content
• Comfortable working across different areas of marketing, not limited to content writing
• Detail-oriented, proactive, and able to manage multiple projects and deadlines
• Positive attitude, willing to learn, and able to work well with different teams
• Fluent in Chinese, English, and Bahasa Malaysia

• Bonus and salary increment opportunities
• EPF / SOCSO
• Office conveniently located with LRT access
• Medical leave & medical allowance
• Annual leave & public holidays
• OT allowance (if applicable)