Digital Marketing Executive + Copywriter

TYT Corporation (M) Sdn Bhd; Kuala Lumpur; On-site; MYR 39,000 - 73,000; Full time

Job summary

TYT Corporation (M) Sdn Bhd in Malaysia is seeking a Digital Marketing Executive + Copywriter to craft engaging web, social, and email content, oversee cross‑platform campaigns, and boost TYT’s online presence with data‑driven strategies.

The role covers creative copywriting in English and Chinese, CMS management (WordPress, Facebook), SEO basics, and collaboration with design teams. Candidates should show a portfolio and at least 2 years in Content Marketing.

Qualifications

• Portfolio of published articles or social post captions.
• Minimum 2 years experience in Content Marketing or related fields.
• Stays up-to-date with marketing trends and strategies.
• Familiar with WordPress & Facebook CMS.
• Impeccable English copywriting, editing and proofreading.
• Able to create basic reports and insights.

Responsibilities

• Develop a digital cross-platform content strategy aligned with brand values.
• Organise social content to increase traffic, viewership and conversions.
• Assist planning of projects and campaigns.
• Create copy to extend reach of campaigns across web and social.
• Collaborate with designers/videographers to produce copy for content.

Skills

Content marketing

Copywriting

SEO

WordPress CMS

Social media management

Editing

Education

Marketing/PR/Journalism degree

Tools

WordPress

Facebook

Google Analytics

SEO tools

Job description

Digital Marketing Executive + Copywriter

• Up-to-date with trending topics and the latest marketing strategies and demands?
• Familiar with different types of copywriting in English: social media platforms, e-commerce, newsletters, websites, blog articles, and others?

Your responsibility includes the creative, analytical, commercial, and digital aspects of content creation, delivering impactful, cohesive, and engaging marketing campaigns, whilst also finding new, innovative ways to increase TYT’s online presence by means of marketing strategies and analytics. You will also be in charge of writing the creative copy for most of our marketing collateral such as for web, social media captions, blog posts, visual taglines, short copy, product descriptions, and the like.

Are you:

• Up-to-date with trending topics and the latest marketing strategies and demands?
• Familiar with different types of copywriting in English: social media platforms, e-commerce, newsletters, websites, blog articles, and others?

Your responsibility includes the creative, analytical, commercial, and digital aspects of content creation, delivering impactful, cohesive, and engaging marketing campaigns, whilst also finding new, innovative ways to increase TYT’s online presence by means of marketing strategies and analytics. You will also be in charge of writing the creative copy for most of our marketing collateral such as for web, social media captions, blog posts, visual taglines, short copy, product descriptions, and the like.

Main Responsibilities

• Develop a digital cross-platform content strategy that supports the business objectives and aligns with the brand values.
• Organise and structure strategic content on social media to increase traffic, viewership, and conversions
• Assist with planning projects and campaigns
• Create content that extends the reach of marketing campaigns with brand ideals using digital platforms
• Collaborate with designers and videographers on creating copy to produce content (weekly and campaign-based)

Are you the one we’re looking for?

• Has a portfolio of published articles or social post captions
• Ideally, a minimum of 2 years experience in Content Marketing or related fields
• Stays up-to-date with trending topics and the latest marketing strategies and demands
• Experienced with Content Management Systems (e.g. WordPress & Facebook)
• Familiar with the different cultures and needs of multiracial consumers in Malaysia
• Possesses impeccable English copywriting, editing, and proofreading skills
• Able to multitask and work independently with good time-management skills
• Good understanding of SEO
• Has a keen eye for details
• Familiar with different types of copywriting in English and Chinese: social media platforms (FB, IG, LinkedIn etc.), e-commerce (eShop, Shopee etc.), newsletters, websites, blog articles, and others
• Able to create basic reports, insights, statistics

Bonus brownie points if you have these too!

• Graduated with a diploma/degree in Marketing, PR, Journalism, or relevant field
• Product-related experience (planning, launches, marketing etc.)
• Capable of CN and BM copywriting/translation/proofreading, and vice versa
• Able to converse and communicate in Mandarin Chinese

What can I earn as a Digital Marketing Executive