Digital Marketing Executive

PA Recruitment (KL) Sdn Bhd; Kuala Lumpur; Presencial; MYR 60 000 - 90 000; Tempo integral

Resumo da oferta

PA Recruitment (KL) Sdn Bhd is seeking a creative Digital Marketing Executive to join our marketing team in Kuala Lumpur. You will focus on social media management, content planning and digital marketing activities, taking ownership from planning to publishing.

The role requires 1-3 years of experience in digital marketing, strong copywriting, and proficiency with Canva or CapCut to create engaging content. You will collaborate with designers and vendors to amplify brand presence.

Qualificações

• Diploma or Bachelor's degree in Digital Marketing or related field.
• 1-3 years experience in digital marketing and social media.
• Strong knowledge of Facebook, Instagram, TikTok.
• Good copywriting and communication skills.
• Familiar with Canva, CapCut or similar tools.

Responsabilidades

• Manage company social media platforms (Facebook, Instagram, TikTok).
• Plan and manage weekly/monthly content calendars.
• Create and publish engaging posts, Stories and Reels.
• Develop captions and calls-to-action.
• Assist with photo/video content creation.
• Monitor engagement and respond timely.
• Execute digital marketing campaigns; support ads.
• Collaborate with designers and vendors.
• Analyze performance and prepare reports.

Conhecimentos

Social media management

Content creation

Copywriting

Analytics

Time management

Formação académica

Diploma/Bachelor in Digital Marketing or related

Ferramentas

Canva

CapCut

Descrição da oferta de emprego

We are looking for a creative, proactive and hands‑on Digital Marketing Executive to join our marketing team. This role will focus mainly on social media management, content planning, content creation and digital marketing activities. You will be responsible for managing our online presence, creating engaging content and supporting digital marketing campaigns to increase brand awareness, engagement and reach. The ideal candidate is social‑media savvy, creative, trend‑aware and comfortable taking ownership of content from planning to publishing.

Key Responsibilities

1. Social Media Management

Manage the company's social media platforms, including Facebook, Instagram, TikTok and other relevant platforms.

Plan and manage weekly/monthly social media content calendars.

Create and publish engaging content, including posts, Stories, Reels and short‑form videos.

Develop captions, copywriting and calls-to-action for social media content.

Create simple graphics and videos using Canva, CapCut or similar tools.

Assist with photo/video content creation when required.

Monitor comments, messages and audience engagement, and respond in a timely manner.

Keep up with the latest social media trends, viral content, hashtags and platform updates.

Recommend new content ideas, formats and campaigns to improve engagement and reach.

Plan and execute digital marketing campaigns across relevant platforms.

Support Meta Ads / TikTok Ads campaigns when required.

Assist with promotional campaigns, product launches, events and other marketing activities.

Conduct competitor and market research to identify new marketing opportunities.

Work closely with internal teams, designers, photographers, videographers or external vendors to produce marketing materials.

Ensure all digital content is aligned with the company's brand image, communication direction and marketing objectives.

3. Reporting & Performance

Monitor campaign and social media performance, including reach, impressions, engagement, followers, video views and enquiries.

Prepare weekly/monthly digital marketing and social media reports.

Analyse campaign and content performance and recommend improvements.

Continuously test new content ideas and formats to improve overall campaign effectiveness.

Requirements

Diploma or Bachelor's Degree in Digital Marketing, Marketing, Communications, Mass Communication, Multimedia or a related field.

1-3 years of experience in digital marketing, social media management, content creation or a related role.

Strong understanding of Facebook, Instagram and TikTok.

Good copywriting and communication skills.

Familiar with Canva, CapCut or similar content creation tools.

Basic understanding of social media analytics and digital marketing metrics.

Creative, proactive and willing to take initiative.

Strong interest in social media trends and digital content.

Good organisational and time-management skills.

Able to work independently and manage multiple tasks and deadlines.