Shopper Activation Executive

Nestlé; Petaling Jaya; On-site; MYR 70,000 - 100,000; Full time

Job summary

Nestle Malaysia is seeking a Shopper Activation Executive to drive in-store activation and perfect store execution. You will develop POS solutions, test materials, and optimize display for key SKUs.

The ideal candidate holds a Bachelor's degree and at least five years of experience in trade marketing, brand management, or sales, with a proven track record turning shopper insights into impactful in-store programs.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Finance, or a related field.
• With at least 5 years experience in Generating Demand (Trade Marketing or Brand management or Sales or Communication).
• Demonstrable record of success in implementing shopper understanding into in-store activation.

Responsibilities

• Develop POS solutions aligned with the in-store vision (Perfect Store).
• Test in-store materials for color proofing and quality control.
• Propose effective display of key focused SKU for monthly activities.
• Propose customized display solutions based on sales & category initiatives.
• Conduct post evaluation of shelf management activities and POSM effectiveness.
• Monitor competitor activities and trends in display solutions.
• Ensure alignment with brand strategy across channels via POSM Design Brief.
• Annual budget planning of POS solutions by Category during ICP and tracking spend vs target.
• Collaborate with procurement for better cost vendor sourcing.
• Develop and coach direct reports and conduct PDP discussions.

Skills

Shopper activation

POS materials

In-store activation

Budget planning

Vendor collaboration

Leadership coaching

Market trends

Education

Bachelor's Degree

Job description

Position Summary

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.

Position Snapshot

Location: Petaling Jaya, MY

Company: Nestle Malaysia

Full‑time

Bachelor’s Degree

5+ years of experience

Position Summary

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.

A day in the life of a Shopper Activation Executive

• Responsible for developing POS solutions/materials in line with the in-store vision of success (Perfect Store) for the Category/ sub Category in each channel & customer by adapting Key Visual with shopper perspective.
• Responsible for ensuring all in-store materials are tested before implementation which includes color proofing & quality control. Continously seek to improve in-store visibility for Nestle categories and brands.
• Responsible for proposing effective display of key focused SKU for Key Monthly Activities.
• Responsible for proposing customized display solutions based on sales & category initiatives.
• Responsible for conducting post evaluation of the shelf management activities and Point of Sale materials/ solutions. To conduct shopper observation on the effectiveness of the POSM & in-store display solution.
• Responsible for monitoring competitor activities, trends in display solutions and communicate impact or opportunities to the Marketing, CDT and Customer team.
• Responsible for ensuring alignment with brand strategy when designing POSM/ display solution and consistent execution across all trade channels via POSM Design Brief.
• Responsible for annual budget planning of POS solutions/material by Category during ICP, and ensuring continous tracking of actualized spend vs target.
• Responsible for optimizing POSM/ display solutions budget for the category and collaborate effectively with procurement for better cost vendor sourcing.
• Responsible for recommending & developing effective POS solutions/materials using insights through collaborations with external and internal stakeholders.
• Responsible for developing and coaching direct reports, ensuring PDP discussions are conducted on time. Make recommendations for inclusion in talent programmes and succession plans as appropriate
• Responsible for ensuring adherence to all company principles, policies, trade terms, safety and local regulations.

What Will Make You Successful

• Bachelor's Degree in Business Administration, Marketing, Finance, or a related field.
• With at least 5 years experience in Generating Demand (Trade Marketing or Brand management or Sales or Communication).
• Demonstrable record of success in implementing shopper understanding into in-store activation.